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Guide to the New Japanese Sunscreen Releases of 2020

It’s the 4th season of the Japanese Sunscreen Comparison Chart. This is a handy at-a-glance guide to the top 20¹ most popular new SPF50+ PA++++ Japanese sunscreen releases of 2020. It’s by no means a conclusive list — you can find all the sunscreens released this year here.

Looking for older releases? Check out my 2019’s sunscreen guide and my 2018’s sunscreen guide. Please note that numerous products featured there have already been discontinued or replaced due to the relatively short product life cycle in Japan.

¹ Based on this website’s statistics.

MILK TYPE

Ultra-fluid, milk-like texture — characterised by their long-wearing, stay-put formula. Remember to shake well before use.

ALLIE Extra UV Perfect N (2020 Formula)ANESSA Perfect UV Sunscreen Skincare Milk (2020 Formula)Biore UV Athlizm Sunburn Protect MilkSKIN AQUA Tone Up UV MilkTRANSINO Whitening Day Protector SPF50+ PA++++
Product NameALLIE Extra UV Perfect N (2020) »ANESSA Perfect UV Sunscreen Skincare Milk (2020) »Biore UV Athlizm Sunburn Protect Milk »SKIN AQUA Tone Up UV Milk »TRANSINO Whitening UV Protector »
Price / Size¥1,050 / 25ml; ¥2,100 / 60ml¥1,200 / 25ml; ¥3,000 / 60ml¥1,500 / 60ml¥1,000 / 40ml¥2,600 / 30ml
UV FiltersZinc Oxide, Octinoxate, Titanium Dioxide & Uvinul A Plus.Zinc Oxide, Octinoxate, Octocrylene, Octisalate, Uvinul A Plus, Titanium Dioxide, Parsol SLX & Tinosorb S.Titanium Dioxide, Octinoxate, Zinc Oxide, Uvinul A Plus & Tinosorb S.Zinc Oxide, Octinoxate, Titanium Dioxide & Uvinul A Plus.Titanium Dioxide & Zinc Oxide.
Daily Activities
Outdoors & Sports
Alcohol
Fragrance
Oil Resistant
Sweat Resistant
Water Resistant

GEL TYPE

Easy-on, easy-off — most are ideally suited for daily use on the body (as well as the face).

ALLIE Extra UV Gel N (2020 Formula)AND MIRAI Protection UV EXANESSA Perfect UV Sunscreen Skincare Gel (2020 Formula)SEKKISEI Suncare UV GelSKIN AQUA UV Super Moisture Gel GOLD
Product NameALLIE Extra UV Gel N (2020) »AND MIRAI Protection UV EX »ANESSA Perfect UV Sunscreen Skincare Gel (2020) »SEKKISEI Skincare UV Gel »SKIN AQUA UV Super Moisture Gel GOLD »
Price / Size¥1,050 / 40g; ¥2,100 / 90g¥2,500 / 60g¥1,200 / 32g; ¥2,400 / 90g¥1,400 / 40g; ¥2,800 / 90g¥1,100 / 110g
UV FiltersZinc Oxide, Octinoxate, Tinosorb S & Uvinul T 150.Octinoxate, Uvinul A Plus, Tinosorb S & Uvinul T 150.Octinoxate, Octisalate, Tinosorb S, Uvinul T 150, Uvinul A Plus & Titanium Dioxide.Octinoxate, Parsol SLX, Uvinul A Plus & Tinosorb S.Octinoxate, Uvinul A Plus & Tinosorb S.
Daily Activities
Outdoors & Sports
Alcohol
Fragrance
Oil Resistant
Sweat Resistant
Water Resistant

ESSENCE & CREAM TYPE

These are the most moisturising in a sunscreen line-up and they’re most suited for normal everyday activities.

COUTUREUP Essence Cream UVCoppertone Perfect UV Cut NAMERAKASKIN AQUA Tone Up UV Essence (2020 Formula)SKIN AQUA UV Super Moisture Essence (2020 Formula)
Product NameCOUTUREUP Essence Cream UV »Coppertone Perfect UV Cut NAMERAKA »SKIN AQUA Tone Up UV Essence (2020) »SKIN AQUA UV Super Moisture Essence (2020) »Parasola NEO Illumi Skin UV Essence »
Price / Size¥2,600 / 60g¥900 / 40g¥1,000 / 80g¥1,500 / 80g¥698 / 70g
UV FiltersZinc Oxide & Titanium Dioxide.Octinoxate, Uvinul A Plus & Tinosorb S.Octinoxate, Titanium Dioxide, Uvinul A Plus & Tinosorb S.Octinoxate, Tinosorb M, Uvinul A Plus & Tinosorb S.Octinoxate, Tinosorb S & Uvinul A Plus.
Daily Activities
Outdoors & Sports
Alcohol
Fragrance
Oil Resistant
Sweat Resistant
Water Resistant

OTHERS

Sprays, sticks, and everything that don’t fit neatly into any of the categories above.

AGARISM Tone Up UV StickANESSA Perfect UV Sunscreen Bubble SprayANESSA Perfect UV Sunscreen Skincare SprayBiore UV Athlizm Skin Protect SprayPoint Magic PRO Pressed Powder C
Product NameAGARISM Tone Up UV Stick »ANESSA Perfect UV Sunscreen Bubble Spray »ANESSA Perfect UV Sunscreen Skincare Spray »Biore UV Athlizm Skin Protect Spray »Point Magic PRO Pressed Powder C »
Price / Size¥2,700 / 20g¥1,680 / 60g¥1,800 / 60g¥1,680 / 90g¥1,400 / 6g
UV FiltersOctinoxate, Octocrylene, Uvinul A Plus, Tinosorb S, Parsol SLX & Titanium Dioxide.Octinoxate, Octisalate, Zinc Oxide, Tinosorb S, Uvinul T 150, Uvinul A Plus & Ensulizole.Octinoxate, Octocrylene, Parsol SLX, Uvinul A Plus & Tinosorb S.Octinoxate, Uvinul T 150, Uvinul A Plus & Tinosorb S.Titanium Dioxide, Octinoxate & Zinc Oxide.
Daily ActivitiesN/AN/A
Outdoors & SportsN/AN/A
Alcohol
Fragrance
Oil Resistant
Sweat Resistant
Water Resistant

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19 Comments on Guide to the New Japanese Sunscreen Releases of 2020

  1. Hi ratzilla, what difference between the allie extra uv gel green and pink?

    And what’s your opinion about coppertone sunscreens? Are better than anessa and allie?

    Thank you

  2. Hi, I wonder which version of Anessa would you consider the best? The bottled (lotion) or tub (gel). I have used the bottled version and found it a bit oily under makeup. And what do you think about Shiseido’s Expert Sun range (the ones in blue bottles/tubes)? Someone say those are better than Anessa. It’s one of those I can buy online easily (I live in the parts of Australia with the highest UV rays all year around, and it’s also hard to find decent sun protections locally).

    Love your site wish I could find sooner btw!

    • Thank you! The gold bottled milk.

      Shiseido’s international luxury sunscreen line shares the same technology as Anessa (their drugstore sunscreen line in Japan) but different regions have different products (with different names and formulas/ingredients). Their North American SPF50+ milk is an antiquated formula with typical US UV filters. I’ve never tried the European one but based on its ingredients list, I speculate that it’d be noticeably heavier, greasier and shinier than Anessa Perfect UV milk. I’m not sure about Australia but the ones in Asia are different as well.

  3. Are there fewer Japanese sunscreen releases than usual this year? I haven’t seen as many sunscreen posts on your site as I have in past years.

  4. How do you approach sun protection for hands? Do you wear UV-protective lotion on them and reapply every single time you wash your hands? (That’s a bit tedious especially with constant hand washing during this COVID-19 scare)

    • My handwashing frequency hasn’t really changed with COVID-19 and I’ve been spending the bulk of my time at home so I haven’t really given much thought about constant reapplication. I really like using transparent sunscreen stick for my hands because I can keep my palms clean. A few quick swipes and I’m done, no mess. I’m not picky with them. As long as they have SPF50 PA++++ and will not transfer and stain clothes, I’ll give them a go.

  5. Hi Ratzilla, in the future, could you include link to the cosme.net reviews for each sunscreen on the indivial product pages?

    It would help me out a great deal when deciding which sunscreen to purchase. Thanks!

    • Thank you for the suggestion. I’ll keep it in mind. cosme.net is incredibly commercial bias since major brands give the site hundreds (often thousands) of free products each month to give away in exchange for reviews.

  6. Are there new markets for purchasing japanese suncreens that i’m now missing? Prices on amazon/ebay have increased over 60% on some sunblocks, like the skin aqua super moisture gel/gold, as well as the biore watery gel. I figure production may be down due to the pandemic but also figured demand would be down significantly as well.

    • Production isn’t down and there is no lockdown in Japan. Skin Aqua and Biore sunscreens are generally just under 700JPY at drugstores (they’re always 20-40% off in Japan). Resellers online are simply charging more. Perhaps due to shipping restrictions in place in many countries or maybe they just want a bigger profit?

    • Most, if not all, 100% mineral sunscreens in Japan are formulated for sensitive, dry skin. Unless your skin tone is light, you will certainly notice a white cast with varying degrees when you apply generously.

  7. I’ve been a long time follower, so thank you for still posting and keeping us updated! Hope everything is going well on your end with this whole global pandemic. Will forever keeping reading this site!

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