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ANESSA Perfect UV Sunscreen Skincare Milk (2020 Formula) [DISCONTINUED]

ANESSA Perfect UV Sunscreen Skincare Milk (2020 Formula) Featured in 2020 Sunscreen Guide

Release Date
20ml / 60ml
Shiseido Japan Co.
Product Type
¥1,200 / ¥3,000
UV Filter(s)
Zinc Oxide, Octinoxate, Octocrylene, Octisalate, Uvinul A Plus, Titanium Dioxide, Parsol SLX & Tinosorb S Aqua.

The product has been replaced or discontinued as of 2022.

Click here to see the replacement product »


ANESSA Perfect UV Sunscreen Skincare Milk is a Japanese sunscreen milk that strengthens with heat.

The sunscreen fluid and it is renewed to provide the skin with more effective sun protection when exposed to the sun’s heat than the previous award-winning formula launched in 2018. It uses Shiseido’s newly-developed “Thermo Booster Technology” which starts to work when the skin surface temperature reaches 37°C. Thermal energy sensor spreads uniformly in the protective film when it senses heat to maintain an even layer of UV protection. Anessa’s “Aqua Booster EX Technology” reacts with the minerals in perspiration and water to create a more protective and uniform UV shield on the skin that is resistant to friction.

Ideally suited for outdoor activities and sports, it protects the skin against the strong sun and stays effective through intense heat, sweat, and water. 50% skincare ingredients including Tormentil flower, super hyaluronic acid, marine collagen, green tea, and edelweiss protect the skin from dryness. Skin feels light, comfortable, and silky smooth.

  • For the face and body.
  • Very resistant to water, sweat, and sebum (80 minutes).
  • Can be used as a makeup base.
  • Removable with face wash or soap.

Refreshing Citrus Soap Fragrance


Skin Type(s):         
UV Protection:   


Shake well before use. Apply liberally and evenly to face, neck, and body as the last skincare step. Reapply immediately after sweating or towel-drying.


Water,, dimethicone,, zinc oxide,, ethylhexyl methoxycinnamate,, cyclopentasiloxane,, talc,, polymethyl methacrylate,, alcohol,, diisopropyl sebacate,, isododecane,, octocrylene,, PEG/PPG-9/2 dimethyl ether,, zea mays (corn) starch,, ethylhexyl salicylate,, diethylamino hydroxybenzoyl hexyl benzoate,, titanium dioxide,, PEG-9 polydimethylsiloxyethyl dimethicone,, glycerin,, isopropyl myristate,, sucrose tetrastearate triacetate,, silica,, polysilicone-15,, trimethylsiloxysilicate,, bis-ethylhexyloxyphenol methoxyphenyl triazine,, do.not.copy,, sodium chloride,, PEG/PPG-14/7 dimethyl ether,, dipotassium glycyrrhizate,, camellia sinensis extract,, potentilla erecta root extract,, sodium acetylated hyaluronate,, soluble collagen,, PPG-17,, dextrin palmitate,, isostearic acid,, triethoxycaprylylsilane,, disteardimonium hectorite,, aluminum hydroxide,, stearic acid,, PEG-6,, BHT,, tocopherol,, trisodium EDTA,, butylene glycol,, vinyl dimethicone/methicone silsesquioxane crosspolymer,, sodium metabisulfite,, distearyldimonium chloride,, leontopodium alpinum extract,, phenoxyethanol,, fragrance.


アネッサ パーフェクトUVスキンケアミルクa」の全成分:水,ジメチコン,酸化亜鉛,メトキシケイヒ酸エチルヘキシル,シクロペンタシロキサン,タルク,メタクリル酸メチルクロスポリマー,エタノール,セバシン酸ジイソプロピル,イソドデカン,オクトクリレン,PEG/PPG-9/2ジメチルエーテル,コーンスターチ,サリチル酸エチルヘキシル,ジエチルアミノヒドロキシベンゾイル安息香酸ヘキシル,酸化チタン,PEG-9ポリジメチルシロキシエチルジメチコン,グリセリン,ミリスチン酸イソプロピル,トリ酢酸テトラステアリン酸スクロース,シリカ,ポリシリコーン-15,トリメチルシロキシケイ酸,ビスエチルヘキシルオキシフェノールメトキシフェニルトリアジン,塩化Na,PEG/PPG-14/7ジメチルエーテル,グリチルリチン酸2K,チャエキス,トルメンチラ根エキス,アセチルヒアルロン酸Na,水溶性コラーゲン,PPG-17,パルミチン酸デキストリン,イソステアリン酸,トリエトキシカプリリルシラン,ジステアルジモニウムヘクトライト,水酸化Al,ステアリン酸,PEG-6,BHT,トコフェロール,EDTA-3Na,BG,(ビニルジメチコン/メチコンシルセスキオキサン)クロスポリマー,ピロ亜硫酸Na,ジステアリルジモニウムクロリド,エーデルワイスエキス,フェノキシエタノール,香料

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68 Comments on ANESSA Perfect UV Sunscreen Skincare Milk (2020 Formula) [DISCONTINUED]

    • I’d think so, assuming your skin isn’t sensitive to alcohol (or other ingredients in it). This doesn’t give the skin any noticeable moisture and it has a dry-touch, satin-matte finish but it isn’t drying nor greasy.

      • What are the officially authorized international retailers? Amazon Japan doesn’t ship to my location

          • What are the official online retailers within Japan? I can’t find them listed on Anessa’s website

            • Anessa’s official website (in Japanese) used to have links to retailers (e.g. major drugstores, Amazon Japan, cosmetic retailers like @cosme, Rakuten 24) but they recently removed all of them in order to push their own e-commerce site.

              Anessa is a cheap drugstore brand in Japan that’s readily available in Japan.

            • I’m just curious if any of them have the option to ship internationally. Amazon Japan has so many sunscreens which can be shipped globally like Allie, Biore, Asian-specific La Roche Posay, but never Anessa. It’s very odd

            • Why are there so many Chinese fakes of Jbeauty products? Makes it feel hazardous to buy online

            • Well, China is the land of fakes to the point where counterfeiting seems a part of (modern) Chinese culture. There’re fake baby formulas, eggs, and even cooking oils in China so it isn’t limited to J-beauty products or luxury goods.

            • What a mess.

              Unrelated, but I think your blog section is broken. None of the posts in that section load for me.

  1. I see some retailers in Hong Kong, Singapore and Duty Free Japan (website) carrying the 90 ml version of this Anessa Milk 2020 formula (the bottle is the updated one). Are they official or just a limited run?

  2. Are there other Japanese products with lots of counterfeits online? Like Hada Labo lotions, Melano CC essence, etc?

    • Depends on the products but Hada Labo and Melano CC are the cheapest of cheap skincare brands and they’re widely available. So no point in making counterfeits for them.

  3. I purchased 2 bottles of the Anessa Perfect UV from a Japanese seller on eBay. I used a site to check the batch code on the bottle, and realized it was manufactured in May 2019 (2 years ago). Even buying from Japanese sellers with good ratings, you never know if you are getting a newly manufactured product.

    • Cosmetic batch code checker websites aren’t accurate at all. According to their calculations, some of the just-released and not-yet-released products that I have were produced many years ago. Their results are frequently nothing but nonsense. It’s impossible that this particular sunscreen was manufactured back in May 2019 (nearly a year before it was even released!).

      Buying stuff from eBay is always risky — most sellers there that sell Japanese products are simply reselling what they bought retail. If the price there is on par with the Japanese retail price (or perhaps even cheaper), it’s most likely counterfeit.

      • I think that I got the 2018 formulation. On the package, it has a gold stripe instead of the blue stripe as shown on the 2020 formulation photo. I paid $30 USD for each bottle.

        • There’re more differences to the packaging than that… even the front of the bottle looks different.

          If you bought the discontinued version, then May 2019 (let’s assume that it’s correct) is a perfectly reasonable date. Obviously, it’s not going to be newly manufactured since it hasn’t been in production for quite some time. There’re all old stock.

  4. Hello, is the one from Stylevana legit? I thought it must be so because it is in one of your links.

  5. Hi ratzilla, I have a question: i don’t know the difference between daily use sunscreens and outdoor activities and sport sunscreens.
    Do outdoor activities sunscreens have more protection and stronger filters?
    Please answer

  6. May I check if this should be used as an everyday sunscreen? I live in a humid & hot climate (Singapore), but saw in the 2020 guide to sunscreen a cross mark under “daily activities.”

    Thank you in advance!

    • It’s specifically formulated for outdoor activities and sports, but there’s no reason why you can’t use for casual UV exposure if you wish.

  7. I love Anessa sunscreen and recently bought $1000 worth of it on in the US. I saw the QR code in the back and scanned it but it only leads me to a bunch of number [Ex: 215046349002] Someone on amazon said if the QR CODE doesn’t lead to the store then it’s fake.

    I spent many hours online trying to see if anyone scan the QR CODE in the back of the Anessa bottle and no one did.


    • You bought $1000 worth of Anessa sunscreens there… so nearly 40 bottles?! It’s not really a good idea to make such a big purchase from unauthorised retailers/resellers.

      There is no QR code on Anessa packagings (both the bottle and the outer pouch). The tiny square-shaped symbol at the bottom on the back is actually Shiseido’s production identification code. It’s only readable with their machine scanner. It cannot be read by smartphones at all.

      • Thank you for replying so fast. The reason why I bought so much because my whole family ran out of it and we couldn’t fly to Japan during the pandemic. Skin cancer runs strong in my family and my grandma recently got diagnosed with it. I bought many sunscreens from Europe, America, Korea, and none performs as well as Anessa. It’s bulletproof once applied.

        The seller sold $40/bottle so I got 25 bottles. I figured 5 bottles for 5 of my skin cancer family members. Anyway, I’m glad I didn’t give them any. I wish FDA regulation allows Anessa in. They are so strict!!! Especially with Tinosorb S/M and Uvinul A/T (ಠ_ಠ).

        This sunscreen is like a tank. It doesn’t come off when I sweat or swim. I would cry a river if they stop making this.

        • You said you bought them for your family members with skin cancer genes but now you’re glad you didn’t give them any?!

          There’s a good chance it could be a fake if they aren’t shipping directly from Japan. This is one Japanese drugstore product with A LOT of Chinese counterfeits so it’s never a good idea to buy that many from a single unauthorised source. You also risk getting your package seized by US customs.

  8. I saw your review of the Anessa milk from 2019. How does this 2020 version compare?

    You’ve said the Anessa milk is comfortable to wear and a smooth makeup base – is it good “for a heavy-duty sunscreen” or is it simply good in general?

    On a site note, I find it really bizarre that a Japanese sunscreen is using Octocrylene and Octisalate…I thought those filters were antiquated, and I’ve never seen them in a JP product before.

    • They’re very similar in terms of texture and finish. I’d say it’s just good in general although I personally don’t use it every day. For me, it’s a tremendous overkill when I’m working from home and indoors.

      Octocrylene is fairly widely used in Japan — there’re nearly 70 products on this site that uses it. This is the only one that contains both octocrylene and octisalate though.

      • I’m not the original commenter, but P20 is a line of very high-protection European sunscreens that are meant for extreme weather conditions. Basically they’re supposed to be “bulletproof” in the same way that Anessa is.

        • Thanks for the link.

          I had a look at their website and their blurb about “durable up to 10 hours” actually refers to photostability (i.e. they use photostable UV filters, so their sunscreens can remain protective for longer). 80-minute water-resistance is standard. Nothing about extreme weather conditions is mentioned. To me, the P20 line seems like your run-of-the-mill water-resistant European sunscreens but with an outlandishly misleading (and false) claim. Avobenzone barely lasts 2 hours even when stabilised.

          • That’s interesting. Their new product, P20 Kids SPF50+ have a unique blend of UV filters (no Avobenzone) and claims the UVA rating is above 50! I saw the ingredients in Boots’ website.

            • High PPD means nothing if the sunscreen doesn’t stay put on your skin. Its formula looks absolutely terrible for extreme humid heat. It’s most definitely not formulated to suit Japan’s summer weather (for reference, it was 36°C or 45°C with the humidex last week).

          • I didn’t realize Avobenzone lasts only 2 hours even when stabilized by other UV filters? Can you provide any sources for that?

            • Avobenzone is inherently unstable. It’s just a matter of extending the inevitable degradation. There is also no global standard for photostability and it varies between different brands. Basing assumptions on ingredients lists or product claims is dangerous since the only way to truly know is to test the products.

              In a Swedish experiment on 6 different commercial sunscreens with Avobenzone on their photostability, 4 were tests to be unphotostable in the UVA range after 120 minutes despite all of them containing photostabilisers. The 2 that remained photostable still lost about 20 of its potential UVA absorption. (On the other hand, the UV absorbance spectra of the avobenzone-free sunscreen they also tested remained the same even after 240 minutes).


            • Do you have a strong scientific background? I’m neither agreeing nor disagreeing with any of your points, but I question whether it’s worthwhile for someone without a strong scientific background in cosmetic science and health to read, interpret, and cite papers meant for an academic audience.

            • Do you have a research background and/or training to critically evaluate primary literature? A degree in biology is great, but I still question whether it is worthwhile for someone whose background is in a different scientific discipline to read, interpret, and cite papers on cosmetic chemistry geared to an academic audience.

            • I sometimes choose to include links to articles and studies that may be of interest for those who want references or further reading. If you personally feel my comments/replies/posts/links aren’t worthwhile then please disregard them.

            • Your site is a great resource for English translations of Japanese product information as well as info about the Japanese cosmetics industry, and I use it for just that.

              On principle, I would encourage all readers to be skeptical of interpretations of scientific studies, especially primary literature, given by someone without a background in that field or in scientific research, to avoid the possibility of consuming and spreading misinformation.

  9. Shiseido took the same technology from this product, renamed it to “Synchro Shield” technology (wet+heat force), put it on their product called The Perfect Protector and sell it for double the price at 50ml! LOL

    • Yes, because this technology is Shiseido’s. (They aren’t copying or stealing from Anessa, if that is what you’re implying.) Shiseido’s international luxury sunscreen line has always shared the same technology as their Japanese drugstore sunscreen line. That said, they aren’t similar in terms of ingredients, texture, and feel. They aren’t simply renaming/repackaging Anessa sunscreens then selling them for double the price.

      Most cosmetic companies with a variety of brands at different price point have a similar practice.

      • do you find Shisheido’s international line to be superior in terms of feel, application, and protection?

        • Shiseido sunscreens in Europe, North America, and Asia have vastly different formulas. Their North American SPF50+ milk is an antiquated formula with typical US UV filters. I’ve never tried the European one but based on its ingredients list, I speculate that it’d noticeably heavier, greasier and shinier.

  10. Hi, is this sunscreen suit for very oily skin prone to acne?
    Are Biore uv face milk and allie extra UV gel suit for very oily skin prone to acne?

      • Fragrance is added to Japanese sunscreens to mask the unpleasant chemical odour. Ones that don’t have “fragrance” added as an ingredient either use essentials oils as an alternative or add odour-neutralising chemicals so the product will smell like “nothing”.

          • “Mask fragrance and EO”? Do you mean chemical odour? Most beauty products (especially cream formulas, cleansers, and sunscreens) that are devoid of smell/odour contain odour-neutralising chemicals.

            • Yes odor inhibiting ingredients. Is there any of those present in Mild Milk? Also what exactly the chemical names of these ingredients so I can spot them in the ingredient lists of other products.

            • There’re several hundred so far too many to be listing all them here (e.g. BHT, butylene glycol, a lot of amino acids, caprylic/capric triglyceride, cetyl palmitate, dipropylene glycol, disodium phosphate, propanediol, sodium benzoate, stearic acid, triethylhexanoin). If a product doesn’t have any smell, odour-masking/neutralising agents are used.

        • Is this sunscreen suit for oily and acne prone skin?
          And is a Japanese sunscreen similar to anessa milk but fragrance free?
          Please answer

          • Depend on what you mean by similar. If you mean in terms of formula, ingredients, and technologies, then no due to patents. Shiseido owns many patents involving microencapsulation and formulas comprising Oil-in-Water/ Water-in-Oil emulsions and various UV filters. Other sunscreens might feel or look similar on the skin (and perhaps perform equally well), but their formulas will not be alike at all.

            • I means, is this sunscreen non comedogenic and non acnegenic? Doesn’t this sunscreen clog the skin pores and causen’t comedones or blackheads?

            • “Non-comedogenic” and “non-acnegenic” are just meaningless marketing terms. They’re not regulated at all. No one will be able to tell you whether a product will cause your skin any problems. It’s completely individual.

  11. Hi Ratzilla! If the “Thermo Booster” technology is mentioned here only (I mean for Anessa Milk version only), does it mean that Gel or Whitening Gel don’t have this new technology?

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