
There is a piece of age-old skincare advice in Japan that if youย spend 30 minutes putting on makeup, you should spend 30 minutes taking it off. Itโs not meant to be taken verbatim โ of course โ but rather, a mindset that you should take the same care and attention washing your face as you would putting on makeup.
In J-beauty, facial cleansers are nearly always foaming and they arenโt intended to take off any sort of makeup. (That is what cleansing balms, oils, creams, and gels โ all of which are categorised as dedicated makeup removers in Japan โ are there to do.)
Washing your face with a foaming face wash seems like something you do half asleep. But if you really want to maintain clear, healthy skin, thereโs more to washing your face than a half-arsed rinse.
This is the correct way to wash your face with a foaming cleanser, according to Japanese skincare:
ย

Make sure your hands are clean.
If your hands have oil or other dirt on them, the cleansing foam will not lather well.

Give your face a thorough rinse with lukewarm water (33โ38ยฐC). Not just a quick splash, but take the time to make sure your skin is saturated.
In order for cleansing foams (and soaps) to work their best, skin needs to be wet enough.

Rub the cleanser vigorously between your hands with a little water toย create a dense foamy lather.
You should never lather up your cleansing foam directly on your face.
Itโs
very important to create dense foamy lather โ it isnโt just for a delightful experience.
Adding water and working in a sufficient amount of air greatly dilute the concentration of the surfactants, making the cleanser far less drying and irritating. According to a Japanese studyย published in the Journal of Society of Cosmetic Chemists of Japanย on how the lather affects the skin, concentration is 100x higher for the same cleanser if little or poor quality lather is made.
You want to make a lemon-sized amount and itย should be dense enough so that it will not drip off even if you hold your hand upside down. Just like the image above.
If you have trouble building the lather just by using your hand, thereโre tools like a foaming net that will make it easier.

Very gently โmassageโ the foam over the face, starting with the oiliest region of your face (the T-zone).
The general advice is to wash for 10 seconds. Longer will strip protective oil from the skin while shorter isnโt sufficient time to cleanse the skin.
The key is to
let the foamy lather do all the work ย โ no rubbing or scrubbing. In fact, there shouldnโt even be direct skin-to-skin contact. In effect,
youโre just moving the foamy lather around your face with your hands. You should
not actually massage your skin.
The rich foamy latherย sits like a cushiony layerย between your hands and face,ย attracting and lifting away dirt while guarding against friction.

Rinse face thoroughly with lukewarm water (at least 10 splashes).
You shouldnโt not be rubbing your fingers or hands over the face as you rinse to help take off your cleanser.
It is generally not recommended to rinse in the shower. The hot water will strip the skin while theย water pressure from the showerhead will give the skin a battering.
Be sure youโre not neglecting areas whereย lather tends to accumulate, like theย hairline and side of your noses.

Gently press face dry with a fresh, clean towel or paper towel.ย You shouldnโt wipe your face dry.
Towel is a breeding ground for mold, yeast, and bacteria and it shouldnโt be reused, especially youโre acne-prone.ย Itโs recommended for sensitive skin to dry face with a paper towel instead since laundry products often trigger skin reactions.
This isnโt an exhaustive list because itโs already pretty long. Everything is Japanese-only.
ๆฐดๆงๆด้กๆใฎไฝฟ็จๆนๆณใจ่ใธใฎๅฝฑ้ฟ:๏ฝ่ใซใใใใ็ๆณ็ใชๆณกใซใใๆด้กใซใคใใฆ๏ฝ, Journal of Society of Cosmetic Chemists of Japan 2013
ๆด้กๆใฎไฝฟ็จ้ใจไฝฟใๆน, Shiseido Listenerโs Cafe
ใใฃใดใ็ด ่ใซ่ชไฟกใใคใ๏ผๅ็ปใงใใงใใฏ๏ผๆณก็ซใฆๆด้ก, Chifureย 2015.06
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ไธๆใชๆด้กใฎใใใ, Kao Skin Care Navi
้กใฎ่ง่ณชใฑใขใฏๆด้กใใ๏ผๆญฃใใๆด้กๆนๆณใ่งฃ่ชฌ, ACSEINE 2021.1.04
็พ่ใฎใใใฎๆญฃใใๆด้ก่ก๏ฝ็พๅฎนใฎใใญใซ่ใใฆใฟใพใใ๏ผ, Orbis
ๆญฃใใๆด้กๆนๆณใงๅค่ใซใญใฌใคใจใใใใใ, Rohto Columnย 2021.07.20
ใๅบๆฌ๏ฝๅฟ็จใใฏใๆด้กๆนๆณใNG่ก็บใฏ๏ผ, Biteki 2021.05.09
ๆญฃใใๆด้กๆนๆณ็ฅใฃใฆใ๏ผ, Oggi 2021.02.26
ๆด้กใฎใใใใฏๆไฝ30ๅ๏ผใๅ
ๅดใใ่ผใ็พ่ใซใชใใๆญฃใใๆด้ก๏ผๅบๆฌใฎในใญใณใฑใข, TV Tokyo 2020.09.13
ใใไธๅบฆ่ฆ็ดใใฆ๏ผๆญฃใใๆด้กใฎใใๆนใใใใๆญฃ่งฃ๏ผ, Marisol 2020.12.02
ๆญฃใใๆด้กใจใฏใฌใณใธใณใฐใฎๆนๆณใ็ฎ่็งๅปใๅงใใใฑใขใง่ๆฌๆฅใฎใใชใขๆฉ่ฝใๅฎใใ, Telling 2020.12.19
ๆด้กใๅคใใใฐ่ชๅใๅคใใ๏ผใๆณกใ ใฆใปๆดใใปๆตใใฎ๏ผในใใใใๆฅตใใ๏ผ, Menโs Non-no 2019.05.04
Copyright: ยฉ 2022 RatzillaCosme
This is interesting. Does this refer to the kind of foaming cleanser that cleanses via a pump mechanism as well?
Yes, it applies to all foaming cleansers.
Mind. Blown.