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Guide to the New Japanese Sunscreen Releases of 2023

Guide to the New Japanese Sunscreen Releases of 2023

Welcome to my 7th  annual comparative guide to the top 20¹ SPF50+ PA++++ Japanese sunscreens of 2023. This year, I have over 50 new J-beauty sunscreen releases and reformulations featured on my site, including some with lower SPF and PA ratings.

To explore previous years’ releases, check out my 2022 and 2021 Japanese sunscreen guides. Please note that some of the products featured may have been discontinued due to Japan’s short product life cycle.

My Japanese sunscreen guide uses icons and UV filter abbreviations, such as ‘DHHB’ for diethylamino hydroxybenzoyl hexyl benzoate, also known as Uvinul A Plus.

¹ Based on this website’s statistics.

If you’re unsure what the symbol or abbreviation means, click on the purple question mark icon next to the category labels.

JAPANESE MILK SUNCREENS

Ultra-fluid, milk-like texture — characterised by their long-wearing, stay-put formula. Remember to shake well before use.

Swipe left-right to view table.

 

Biore UV Aqua Rich Aqua Highlight Lotion ビオレUV アクアリッチ アクアハイライトローションPigeon UV Baby Milk Waterproof SPF50+ (2023) ピジョン UVベビーミルク ウォータープルーフ SPF50+SEKKISEI Clear Wellness UV Essence Milk 雪肌精 クリアウェルネスUVエッセンスミルクSKIN AQUA UV Super Moisture Milk (2023 version) スキンアクアスーパーモイスチャーミルクTRANSINO UV Protector トランシーノ薬用  UVプロテクターk
PRODUCTBiore UV Aqua Rich Aqua Highlight Lotion »Pigeon UV Baby Milk Waterproof »SEKKISEI Clear Wellness UV Sunscreen Essence Milk »SKIN AQUA UV Super Moisture Milk SPF50+ (2023 version) »TRANSINO UV Protector »
PRICE / SIZE¥830 / 70ml¥1,200 / 50g
¥2,420 / 50ml¥900 / 40ml¥2,600 / 30ml
UV FILTERS OMC, TiO2, EHT, DHHB & BEMTZnO & TiO2ZnO, OMC, DHHB & BEMTZnO, OMC & DHHBTiO2 & ZnO
USAGE  
RESISTANCE     
KEY POINTS‣ Soft-focus glow
‣ Water-like texture
‣ Encapsulated UV filters
‣ For sensitive skin
‣ Baby-safe
‣ Marine-safe
‣ Anti-pollution
‣ Moisture-rich
‣ Anti-pollution
‣ With tranexamic acid
‣ Light-diffusing glow
‣ Anti-pollution

‣ Alcohol
‣ Fragrance
‣ Alcohol
‣ Fragrance
‣ Alcohol

JAPANESE GEL SUNCREENS

Refreshing watery gel texture.

Hare Bare Protection UV Serum C ハレバレ プロテクションUV セラム CMENTURM the SUN Perfect UV GelSEKKISEI Clear Wellness UV Essence Gel 雪肌精 クリアウェルネスUVエッセンスジェルSKIN AQUA UV Super Moisture Gel (2023 Formula 110g)SKIN AQUA UV Super Moisture Gel GOLD (2023 Formula)
PRODUCTHare Bare Protection UV Serum C »
MENTURM the SUN Perfect UV Gel »SEKKISEI Clear Wellness UV Sunscreen Essence Gel »SKIN AQUA UV Super Moisture Gel »SKIN AQUA UV Super Moisture Gel GOLD »
PRICE / SIZE¥1,500 / 60g¥650 / 100g¥2,420 / 70g¥759 / 110g;
¥946 / 140g
¥1,100 / 110g
UV FILTERS OMC, DHHB & BEMTOMC, EHT & DHHBZnO, OMC, BEMT, DHHB & PS15OMC, BEMT, DHHB & EHTOMC, BEMT, PS15 & DHHB
USAGE   
RESISTANCE
KEY POINTS‣ With vitamin C
‣ Anti-pollution
‣ Water-light texture‣ Marine-safe
‣ Anti-pollution
‣ Anti-pollution
‣ Encapsulated UV filters
‣ Humidity-resistant
‣ Anti-pollution

‣ Fragrance‣ Alcohol
‣ Fragrance
‣ Alcohol
‣ Fragrance
‣ Alcohol‣ Alcohol

JAPANESE ESSENCE SUNSCREENS

Characterised by their essence (aka serum)-like texture. They are the most moisturising in a sunscreen line-up (unless a cream formula is also available).

Swipe left-right to view table.
Biore UV Aqua Rich Watery Essence (2023 version)Melano CC Deep Day Care UV Milk メラノCC ディープデイケアUV乳液NIVEA UV DEEP PROTECT & Care Tone Up Essence ニベアUV ディープ プロテクト&ケア トーンアップ エッセンスSKIN AQUA NEXTA Tone Up Serum UV Essence スキンアクア ネクスタ トーンアップセラムUVエッセンスSKIN AQUA UV Super Moisture Essence (2023 Formula) スキンアクアスーパーモイスチャーエッセンス<2023>
PRODUCTBiore UV Aqua Rich Watery Essence »Melano CC Deep Day Care UV Milk »NIVEA UV DEEP PROTECT & Care Tone Up Essence »SKIN AQUA NEXTA Tone Up Serum UV Essence »SKIN AQUA UV Super Moisture Essence »
PRICE / SIZE¥768 / 70g;
¥1,317 / 120g
¥1,210 / 50g¥980 / 50g
¥1,760 / 70g¥1,100 / 80g
UV FILTERS OMC, EHT, DHHB & BEMTOMC, TiO2, DHHB, MBBT & BEMTOMC, DHHB, TiO2, BEMT, EHT & PS15ZnO & TiO2OMC, EHT, BEMT, MBBT & DHHB
USAGE  
RESISTANCE
KEY POINTS‣ Anti-pollution
‣ Encapsulated UV filters
‣ Soft-focus glow
‣ Pore-blurring
‣ With vitamin C
‣ Anti-polution
‣ For women over 30
‣ Rose corrector
‣ Luminous effect
‣ Rose corrector
‣ Luminous effect
‣ Anti-pollution
‣ Moisture-rich
‣ Anti-pollution
‣ Encapsulated UV filters


‣ Alcohol
‣ Fragrance
‣ Alcohol
‣ Fragrance
‣ Alcohol
‣ Fragrance
‣ Alcohol
‣ Fragrance
‣ Alcohol

JAPANESE MULTITASKERS

Products with SPF50+ PA++++ that aren’t dedicated sunscreens.

ALLIE Chrono Beauty Color On UV Cheek 01 – Lucent PinkFor the F Medicated Wrinkle White UV BaseMAQuillAGE Dramatic Skin Sensor Base NEO ドラマティックスキンセンサーベース NEOKeana Pate Shokunin The Block Base 毛穴パテ職人 毛穴崩れブロック下地SUNCUT PRODEFENSE All In One UV Mousse Light Up サンカット プロディフェンス オールインワンUVムース(ライトアップ)
PRODUCTALLIE Chrono Beauty Color On UV »For the F Medicated Wrinkle White UV Base »MAQuillAGE Dramatic Skin Sensor Base NEO »
SANA Keana Pate Shokunin The Block Base »SUNCUT PRODEFENSE All In One UV Mousse Light Up »
PRICE / SIZE¥1,980 / 15g
¥1,540 / 30ml¥1,078 / 25ml¥1,500 / 25ml¥2,000 / 60g
UV FILTERS ZnO, TiO2, Mexoryl XL, EHT, DHHB & BEMTZnO & TiO2ZnO, OMC, OCR, TiO2 & DHHBOMC, ZnO, PBSA, DHHB & BEMTZnO, OMC, Ti02, BEMT & DHHB
USAGE
RESISTANCE    

 
KEY POINTS‣ For cheeks
‣ Blush colour
‣ Ocean-safe
‣ Encapsulated UV filters
‣ For women over 40
‣ Pink-beige colour
‣ With Niacinamide
‣ Oil-control
‣ 3 colours available
‣ Humidity-resistant
‣ Pore-concealing
‣ Oil-control
‣ Pink-beige colour
‣ Luminous effect
‣ Pore-concealing
‣ Oil-control
‣ Mousse texture
‣ Luminous effect
‣ With Tiger grass
‣ Anti-pollution

‣ Alcohol
‣ Fragrance
‣ Alcohol‣ Alcohol‣ Alcohol‣ Alcohol

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