Dive into the heart of J-beauty with my guide to the top 20¹ new SPF50+ PA++++ Japanese sunscreens of 2024, marking my 8th year of comparing the freshest faces in the sun protection arena that have just hit the market in Japan. This year, there are over 60 new Japanese sunscreen releases and updated formulations showcased on the site, including options beyond the highest SPF and PA ratings for diverse needs.
For those keen to compare with previous years, my archives of sunscreen guides from previous years remain a treasure trove of information. Do bear in mind, however, that Japan’s dynamic beauty market may mean some previously featured sunscreens are no longer available.
My at-a-glance guide is designed for effortless navigation, including using widely recognised UV filter abbreviations, such as ‘DHHB’ for diethylamino hydroxybenzoyl hexyl benzoate (Uvinul A Plus), ensuring you’re well-informed about what’s protecting your skin. Ready to discover your next sun care favourite?
Let’s dive in!
¹ Based on this website’s statistics.
JAPANESE MILK SUNCREENS
With their ultra-fluid, milk-like consistency, these Japanese sunscreens stand out for their durability and ability to stay in place throughout the day. It’s important to give the bottle a good shake before application to ensure the ingredients are thoroughly mixed.
PRICE | ¥1,200 / 20ml; ¥3,000 / 60ml | ¥2,640 / 60g | ¥970 / 60ml | ¥1,320 / 80g | ¥1,980 / 50ml |
SKIN TYPE | Combo, Dry, Oily | Combo, Dry, Oily | Combo, Dry, Oily | Sensitive, Kids | Dry, Sensitive |
USE | Outdoors | Everyday Outdoors | Outdoors | Outdoors | Outdoors |
UV FILTERS | ZnO, OCR, EHS, DHHB, TiO2, HMS, BEMT & EHT | ZnO, PS15, EHT, DHHB & BEMT | ZnO, OMC, DHHB, PS15 & BEMT | TiO2 & ZnO | ZnO & TiO2 |
RESISTANCE | Water/Sweat Friction | Water/Sweat | Water/Sweat Friction | Water/Sweat | Water/Sweat |
KEY POINTS | Strengthen in heat/humidity, Auto repair, Anti-pollution | Anti-pollution | Anti-pollution | Anti-pollution | With vit. C,
Luminous effect,
Anti-pollution |
JAPANESE GEL SUNCREENS
Refreshing watery gel texture.
PRICE | ¥2,508 / 90g | ¥700 / 40g | OMC, DHHB, EHT & BEMT | ¥1,100 / 100g | ¥877 / 80g; ¥1,188 / 120g |
SKIN TYPE | Combo, Dry, Oily | Combo, Dry | Combo, Dry, Oily | Combo, Dry | Combo, Dry, Oily |
USE | Everyday Outdoors | Everyday | Everyday Outdoors | Everyday | Everyday Outdoors |
UV FILTERS | OCR, EHS, HMS, TiO2, BEMT, DHHB & EHT | OMC, TiO2, DHHB, ZnO & BEMT | OMC, DHHB, EHT & BEMT | OMC, DHHB, BEMT & EHT | OMC, EHT, BEMT, DHHB & PS15 |
RESISTANCE | Water/Sweat Friction | Water/Sweat | Water/Sweat | Water/Sweat Friction | |
KEY POINTS | Strengthen in humidity, Auto-repair, Anti-pollution | Purple colour, With Niacinamide | Water-light texture | ‣ Anti-pollution, Encapsulated filters | Anti-pollution |
JAPANESE ESSENCE SUNSCREENS
Japanese essence-type sunscreens have a texture reminiscent of a serum, standing out as the most moisturising option in a sunscreen range, barring the presence of a cream variant.
PRICE | ¥1,500 / 70g | ¥1,000 / 70g | ¥984 / 80g | ¥1100 / 70g | ¥879 / 80g; ¥1,188 / 120g |
SKIN TYPE | Combo, Dry, Oily | Combo, Dry | Combo, Dry | Combo, Dry | Combo, Dry |
USE | Outdoors | Everyday | Everyday Outdoors | Everyday | Everyday Outdoors |
UV FILTERS | ZnO, EHS, EHT, DHHB & BEMT | OMC, TiO2, DHHB, BEMT & MBBT | OMC, DHHB, EHT & BEMT | OMC, BEMT, DHHB, MBBT & EHT | OMC, EHT, BEMT, DHHB & PS15 |
RESISTANCE | Water/Sweat Friction | Water/Sweat | Water/Sweat | Water/Sweat Friction | |
KEY POINTS | Heat/Humidity-resistant, Encapsulated filters, Anti-pollution | Luminous effect, With vit. C, Anti-polution | Water-light texture | Encapsulated filters, Anti-pollution | Anti-pollution |
OTHER JAPANESE SUNSCREENS
Products with SPF50+ PA++++ that aren’t milk, gel, or essence.
PRICE | ¥1,980 / 20g | ¥1,798/ 10g | ¥1,798 / 70ml | ¥900 / 60g | ¥1,470 / 60ml |
SKIN TYPE | Combo, Dry, Oily | Combo, Dry, Oily | Combo, Dry | Combo, Dry, Oily | |
USE | Everyday | Everyday Outdoors | Everyday Outdoors | Everyday | Everyday |
UV FILTERS | ZnO, Mexoryl XL, EHT, TiO2, DHHB & BEMT | TiO2, EHS, EHT, DHHB, Mexoryl XL & BEMT | DHHB, EHS, EHT, Mexoryl XL & BEMT | OMC, BEMT, DHHB & OCR | OMC, PS15, EHT, DHHB & BEMT |
RESISTANCE | Water/Sweat Friction | Water/Sweat Friction | Water/Sweat Friction | Water/Sweat | |
KEY POINTS | Primer with SPF, Sheer pink colour, Luminous effect, Encapsulated filters | For reapplications, Heat/Humidity-resistant, Encapsulated filters, Near-IR protection | Heat/Humidity-resistant, Encapsulated filters, Anti-pollution | ‣ With Tiger grass, Soft focus effect | For hair and body |
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