Guide to New Japanese Sunscreens of 2024
Dive into the heart of J-beauty with my guide to the top 20¹ new SPF50+ PA++++ Japanese sunscreens of 2024, marking my 8th year of comparing …
J-Beauty Guides
Guide to the New Japanese Sunscreen Releases of 2023
Welcome to my 7th annual comparative guide to the top 20¹ SPF50+ PA++++ Japanese sunscreens of 2023. This year, I have over 50 new J-beauty …
Japanese Skincare 101: How to Wash Your Face the J-Beauty Way
There is a piece of age-old skincare advice in Japan that if you spend 30 minutes putting on makeup, you should spend 30 minutes taking it …
Guide to the New Japanese Sunscreen Releases of 2022
This is the 6th annual comparative guide to the top 20¹ SPF50+ PA++++ new Japanese sunscreen releases of 2022. There are nearly 50 new J-beauty …
J-Beauty 101: Guide to Japanese Beauty Product Refills
In the last few years, a lot of Western brands have attempted to be more environmental by making their packaging refillable. They come in packaging that …
J-Beauty 101: Japanese Cosmetics Expiration Date Guide
All beauty products expire. Eventually, they lose their quality, become less effective, and can even become harmful to your skin as a result of bacteria buildup …
Guide to the New Japanese Sunscreen Releases of 2021
This is a handy at-a-glance guide to the top 20¹ most popular new SPF50+ PA++++ Japanese sunscreen releases of 2021. You can find all the …
J-Beauty 101: Large-Format Lotions Comparison Guide
Lotion (aka softener or toner) is quintessential to a basic skincare routine in Japan. I even dare say that it’s the backbone since skipping this step …
Guide to the New Japanese Sunscreen Releases of 2020
It’s the 4th season of the Japanese Sunscreen Comparison Chart. This is a handy at-a-glance guide to the top 20¹ most popular new SPF50+ PA++++ Japanese …
Guide to the New Japanese Sunscreen Releases of 2019
It’s the 3rd season of the Japanese Sunscreen Comparison Chart. This is a handy at-a-glance guide to the top 20 most popular new SPF50+ PA++++ Japanese …
Japanese Cosmetic Companies that Do Not Conduct Animal Testing
Without getting into the controversial topic of animal testing, here is a list of Japanese cosmetic manufacturers that have eliminated animal testing (including outsourcing) for their …
Guide to the New Japanese Sunscreen Releases of 2018
It’s back by popular demand — the Japanese Sunscreen Comparison Chart. This is a handy at-a-glance guide to the top 20 most popular new SPF50+ PA++++ …
J-Beauty 101: Japanese Beauty Vocabulary Guide
Here’s your ultimate guide to Japanese beauty-related keywords that are frequently seen on packaging and print advertisements. What was originally intended as an ongoing bite-size …
Japanese Skincare Routine: Double Cleansing
Have you given much thought to how you cleanse your skin every night? Do you remove makeup and cleanse skin in one step? Do you …
Bihaku — Japanese Skin Whitening Products
Bihaku is a Japanese word that refers to skin whitening or brightening function in beauty products. It literally means “beautiful white”.
Most probably know that …
J-Beauty 101: A Beginner’s Guide to Japanese Lotions
Japanese “lotion” is an all-encompassing J-beauty term for “toner” (as well as K-beauty’s “skin” and “first essence”). It refers to …
