Best Pick: Cow Brand Mutenka Foaming Facial Wash

I’ve used Cow Brand Mutenka’s Foaming Facial Wash for ages and I think that it’s a nice, uncomplicated face wash if you just want something functional.

There isn’t much to say about it other than the instant foaming cleanser is gentle, unfragranced, and non-stripping. The texture is like a fluffy cloud and it leaves the skin feeling supple and soft rather than dry and tight. In fact, I think that this would be one of my top choices if you have drier skin and wanted a quick, super affordable foaming face wash option.

Note that this is suitable in the morning or at night as your “second-step” cleanse — like most Japanese foaming face washes, this will not do an adequate job of breaking down makeup (or tenacious sunscreen).

The recommended retail price in Japan for the 200ml pump bottle is ¥680 (so roughly US$6) and the 180ml refill pouch is ¥550. Cow Brand Mutenka’s Foaming Facial Wash is always 25–35% off in drugstores and from Amazon Japan. You can also find it from the Hong Kong-based YesStyle.

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