The Washable Cold Cream from Chifure (pronounced “chee-foo-reh”) is one of the most famous Japanese skincare products you’ve never heard of. Not a brand that you hear about overseas, but they’re actually very well-regarded and popular in Japan. They’re known for high-quality (Japan-made) products at ultra-affordable prices. (Their lipstick, one of their bestsellers, is just ¥350.) You’re not paying for their advertisement campaigns, famous spokespersons, or eye-catching packaging — they have none! They’re also the only Japanese cosmetic brand I know of that provides the percentage of every ingredient contained in a product.
Inside the large jar, there’s a cream that has a not-quite-buttery-but-not-too-runny texture that can be easily scooped out. It is completely unscented, which I imagine will be a huge bonus for many.
The cream gradually melts down into a transparent smooth oil as you massage it that slips nicely across the skin. The cream-to-oil transformation isn’t instant so if you’re pressed for time, it’s best to use something else. I’m not sure what else to say about it other than the fact that it removes every last trace of makeup and rinses completely clean.
CHIFURE Washable Cold Cream is very basic — it does the job well without any frills. Easy to apply, easy to rinse clean. No oily or waxy residue left behind, but — and this is equally important — none of the stripped, tight feeling that some cleansing oils and balms can leave you with. You can wipe-off if you wish, the choice is yours — though I do think that it’s far more efficient to rinse it off with warm water.
You can find the CHIFURE Washable Cold Cream in Japan at most major drugstores — RRP is ¥650 for 300g jar which I’d say is an absolute steal for such a thorough makeup remover. Its refill pouch of the size is even cheaper at ¥560! It’s available online with worldwide shipping from Amazon Japan and YesStyle.