Best Pick: Bifesta Foaming Whip Bright Up

Best Pick: Bifesta Foaming Whip Bright Up

I originally intended this to be just a couple of sentences for Instagram, but then I remembered that my last review here on the website was in early November 2019. So I changed the idea slightly, elaborating further on it into a proper post. It probably made it far more useful, because it meant I could go into depth with the product review.

I’m really impressed with Bifesta’s cleansing stuff. Their Eye Makeup Remover is superb and a fraction of the price that you’d pay for some of the higher-end ones that don’t work as well; their Cleansing Sheet Bright Up is, I think, great. Foaming Whip in Bright Up is one of my favourites — a whopping great can of cleansing foam that’s really rich and luxurious. The texture is like shaving foam, but it’s not at all drying.

It contains carbonation and lactic acid which Bifesta claim to promote circulation and soften dead skin (when it’s left on the skin for 20 to 30 seconds) for a brightening effect. I don’t think it makes a visible difference in boosting the skin’s clarity, but my skin feels smoother. It leaves my skin nicely supple and fresh. No uncomfortable tightness.

One pump-amount

Foaming Whip, for me, it’s the perfect morning wash because it cleanses efficiently but also smooths and preps the skin ready for the rest of my routine. It dispenses the perfect amount (and texture) of foam with just one pump, which also appeals to me greatly.

(Note: I know there’re lots of talk around the pH of cleansers and how it should be slightly acidic. Personally, it’s a matter of no importance. Neutral to alkaline pH is the norm in Japanese skin-cleansing products. Some of the most-stripping face washes I’ve tried also happened to have a low-pH. Each to their own — whatever floats your boat. I’d say that how your skin feels and reacts afterwards is what matters.)

Bifesta Foaming Whip Bright Up is available in drugstores across Japan. RRP is just ¥650 for 180ml. You can find online for US$15.11 at YesStyle or eBay for around US$13.55+.

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