I originally intendedย this to be just a couple of sentences for Instagram, but then I remembered that my last review here on the website was in early November 2019. So I changed the idea slightly, elaborating further on it into a proper post. Itย probably made it far more useful, because it meant I could go intoย depth with the product review.
Iโm really impressed with Bifestaโs cleansing stuff. Their Eye Makeup Remover is superb and a fraction of the price that youโd pay for some of the higher-end ones that donโt work as well; their Cleansing Sheet Bright Up is, I think, great.ย Foaming Whip in Bright Upย is one of my favourites โ a whopping great can ofย cleansing foam thatโs really rich and luxurious.ย The texture is like shaving foam, but itโs not at all drying.
It contains carbonation and lactic acid which Bifesta claim to promote circulation andย soften dead skin (when itโs left on the skin for 20 to 30 seconds) for a brightening effect.ย I donโt think it makes a visible difference inย boosting the skinโs clarity, but my skin feels smoother.ย Itย leaves my skin nicely supple and fresh. No uncomfortable tightness.

Foaming Whip,ย for me, itโs the perfect morning wash because it cleanses efficientlyย but also smooths and preps the skin ready for the rest of my routine. Itย dispenses the perfect amount (and texture) of foam with just one pump, which also appeals to me greatly.
(Note: I know thereโs lots of talk around the pH of cleansers and how itย should be slightly acidic. Personally, itโs a matter of no importance. Neutral toย alkaline pHย is the norm in Japanese skin-cleansing products. Some of the most-stripping face washes Iโve tried also happened to have a low pH. Each to their own โ whatever floats your boat. Iโd say that how your skin feels and reacts afterwards is what matters.)
Bifesta Foaming Whip Bright Upย is available in drugstores across Japan. RRP is justย ยฅ650 for 180ml. You can find it online for US$15.11 at YesStyle or eBay for aroundย US$13.55+.
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