LIPSย has quickly become one of Japanโs most popular online beauty platforms amongst Gen Z in recent years. Its website gets about 10 million monthly active users and its app is one of the mostย downloaded apps in Japan.
LIPS demographic is predominately teenage girls and women early 20s.
The Japanese beauty platform emphasizes users and focuses on word-of-mouth marketing. Users areย encouraged to post reviews with photo swatches and video tutorials. It creates a community for beauty lovers to follow their favourite reviewers with similar preferences.

The platform holds the LIPS Best Cosmetics Awardย twice a year to showcase the highest-ranked products in makeup, skincare, and more.
In this year-end edition, LIPS revealed the most popular beauty products of the last 12 months.ย The results are based on the numberย of comments, likes, and saves each product has received from real usersย between October 22, 2021, and October 21, 2022.ย 928,988 reviews and 63,300 products were taken into consideration.
For the full list of winners, please visit LIPSโ websiteย (Japanese only).
NEWย GRANDPRIX
๐ฅ 1stย PLACE:
LUNASOL Eye Coloration
๐ฅ 2nd PLACE:
Rom&nd Better Than Palette
๐ฅ 3rd PLACE:
KATE Lip Monster
SKINCARE
CLEANSING BALM
๐ฅ 1stย PLACE:
Banila Co Clean It Zero Cleansing Balm Original
๐ฅ 2nd PLACE:
ink Cleansing Balm
๐ฅ 3rd PLACE:
Dove Sensitive Pore Care Makeup-Melt Cleansing Balm
CLEANSING OIL
๐ฅ 1stย PLACE:
Ma:nyo Pure Cleansing Oil
๐ฅ 2nd PLACE:
Attenir Skin Clear Cleanse Oil (Aroma Type)
๐ฅ 3rd PLACE:
Numbuzin Easy Peasy Cleansing Oil
CLEANSING FOAM
๐ฅ 1stย PLACE:
Kanebo Scrubbing Mud Wash
๐ฅ 2nd PLACE:
Melano CC Deep Clear Enzyme Face Wash
๐ฅ 3rd PLACE:
VT Cica Mild Foam Cleanser
LOTION/TONER
๐ฅ 1stย PLACE:
SK-II Facial Treatment Essence
๐ฅ 2nd PLACE:
DECORTร Hydra Clarity Treatment Essence Water
๐ฅ 3rd PLACE:
Dior Diorsnow Essence of Light Micro-infused Lotion Lotion
SERUM
๐ฅ 1stย PLACE:
DECORTร Liposome Advanced Repair Serum
๐ฅ 2nd PLACE:
Ma:nyo Galac Niacin 2.0 Essence
๐ฅ 3rd PLACE:
Innisfree Retinol Cica Repair Ampoule
MOISTURISER MILK
๐ฅ 1stย PLACE:
Naturie Hatomugi Skin Conditioning Milk
๐ฅ 2nd PLACE:
Hada-Labo Shirojyun Premium Whitening Milk (2021 Formula)
๐ฅ 3rd PLACE:
Dior Capture Totale Dreamskin Care & Protect
MOISTURISER CREAM
๐ฅ 1stย PLACE:
SAMโU PH Sensitive Cream
๐ฅ 2nd PLACE:
VT Cica Cream
๐ฅ 3rd PLACE:
Kiehlโs Ultra Facial Cream
ALL-IN-ONE
๐ฅ 1stย PLACE:
HappyLifeBio Hada Kirara
๐ฅ 2nd PLACE:
AQUALABEL Special Gel Cream (White)
๐ฅ 3rd PLACE:
Momo Puri Moisture Gel Cream
FACIAL OIL
๐ฅ 1stย PLACE:
Kiehlโs Midnight Recovery Concentrate
๐ฅ 2nd PLACE:
NUXE Huile Prodigieuse
๐ฅ 3rd PLACE:
DHC Olive Virgin Oil
SHEET MASK
๐ฅ 1stย PLACE:
VT Cica Daily Soothing Mask
๐ฅ 2nd PLACE:
MEDIHEAL N.M.F. Aqua Ampoule Mask JEX
๐ฅ 3rd PLACE:
MEDIHEAL Tea Tree Care Solution Ampoule Mask JEX
LIP CARE
๐ฅ 1stย PLACE:
CANMAKE Plump Lip Care Scrub
๐ฅ 2nd PLACE:
Laneige Lip Sleeping Mask
๐ฅ 3rd PLACE:
Dior Addict Lip Glow Balm
SUNSCREEN
๐ฅ 1stย PLACE:
SKIN AQUA Tone Up UV Essence
๐ฅ 2nd PLACE:
Kaneboย Veil of Day
๐ฅ 3rd PLACE:
CANMAKE Mermaid Skin UV Gel
BASE MAKEUP
PRIMER
๐ฅ 1stย PLACE:
Paulย & Joe Beautรฉ Moisturising Foundation Primer
๐ฅ 2nd PLACE:
Paulย & Joe Beautรฉ Protection Foundation Primer
3rd PLACE:
DECORTร Rosy Glowizer
LIQUID FOUNDATION
๐ฅ 1stย PLACE:
Dior Forever Skin Glow
๐ฅ 2nd PLACE:
Shu Uemura Unlimited Foundation
3rd PLACE:
DECORTร Zen Fluid
CUSHION FOUNDATION
๐ฅ 1stย PLACE:
HERA Black Cushion
๐ฅ 2nd PLACE:
Laneige Neo Cushion Matte
๐ฅ 3rd PLACE:
Yves Saint Laurent Beautรฉ Le Cushion Encre de Peau Foundation
BB/CC CREAM
๐ฅ 1stย PLACE:
DECORTร Sun Shelter Tone Up CC
๐ฅ 2nd PLACE:
CandyDoll Bright Pure Base CC
๐ฅ 3rd PLACE:
Dior Prestige Light-in-White Le Protecteur UV Minรฉral BB
POWDER
๐ฅ 1stย PLACE:
DECORTร Face Powder
๐ฅ 2nd PLACE:
NARS Light Reflecting Pressed Setting Powder
๐ฅ 3rd PLACE:
Innisfree No-Sebum Moisture Powder
POWDER BLUSH
๐ฅ 1stย PLACE:
SUQQU Melting Powder Blush
๐ฅ 2nd PLACE:
Clinique Cheek Pop
๐ฅ 3rd PLACE:
ADDICTION The Blush Nuancer
HIGHLIGHTER
๐ฅ 1stย PLACE:
Dior Forever Couture Skin Luminizer Highlighter Powder
๐ฅ 2nd PLACE:
Dior Backstage Glow Face Powder
๐ฅ 3rd PLACE:
Clรฉ de Peau Beautรฉ Luminizing Face Enhancer
SHADING
๐ฅ 1stย PLACE:
CANMAKE Shading Powder
๐ฅ 2nd PLACE:
Too Cool For School Artclass by Rodin Shading
๐ฅ 3rd PLACE:
&be Contour Pen
LIP MAKEUP
LIPSTICK
๐ฅ 1stย PLACE:
KATE Lip Monster
๐ฅ 2nd PLACE:
Chanel Rouge Coco Ultra Hydrating Lip Color
๐ฅ 3rd PLACE:
Dior Addict Refillable Hydrating Shine Lipstick
LIP TINT
๐ฅ 1stย PLACE:
CEZANNE Watery Tint Lip
๐ฅ 2nd PLACE:
Aโpieu Juicy Pang Sparkling Tint
๐ฅ 3rd PLACE:
rom&nd Dewy-Ful Water Tint
EYE MAKEUP
POWDER EYESHADOW
๐ฅ 1stย PLACE:
LUNASOL Eye Coloration
๐ฅ 2nd PLACE:
Rom&nd Better Than Palette
๐ฅ 3rd PLACE:
Dior Backstage Eye Palette
LIQUID EYELINER
๐ฅ 1stย PLACE:
D-UP Silky Liquid Eyeliner WP
๐ฅ 2nd PLACE:
LUMIURGLAS Skill-less Liner
๐ฅ 3rd PLACE:
CEZANNE Drawing Double Eyelid Liner
MASCARA
๐ฅ 1stย PLACE:
rom&nd Han All Fix Mascara
๐ฅ 2nd PLACE:
D-UP Perfect Extension Mascara for Curl
๐ฅ 3rd PLACE:
Mude Curling Mascara
BROWS
๐ฅ 1stย PLACE:
CEZANNE Nose & Eyebrow Powder
๐ฅ 2nd PLACE:
KATE Designing Eyebrow 3D
๐ฅ 3rd PLACE:
WHOMEE Eyebrow Powder
Translation: ยฉ 2022 RatzillaCosmeโข
Source: LIPS
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