LIPS has quickly become one of Japan’s most popular online beauty platforms amongst Gen Z in recent years. Its website gets about 10 million monthly active users and its app is one of the most downloaded apps in Japan.
LIPS demographic is predominately teenage girls and women early 20s.
The Japanese beauty platform emphasizes users and focuses on word-of-mouth marketing. Users are encouraged to post reviews with photo swatches and video tutorials. It creates a community for beauty lovers to follow their favourite reviewers with similar preferences.
The platform holds the LIPS Best Cosmetics Award twice a year to showcase the highest-ranked products in makeup, skincare, and more.
In this year-end edition, LIPS revealed the most popular beauty products of the last 12 months. The results are based on the number of comments, likes, and saves each product has received from real users between October 22, 2021, and October 21, 2022. 928,988 reviews and 63,300 products were taken into consideration.
For the full list of winners, please visit LIPS’ website (Japanese only).
Translation: © 2022 RatzillaCosme™