LIPS has quickly become one of Japan’s most popular online beauty platforms amongst Gen Z in recent years. Its website gets about 10 million monthly active users and its app is one of the most downloaded apps in Japan.
LIPS demographic is predominately teenage girls and women early 20s.
The Japanese beauty platform emphasizes users and focuses on word-of-mouth marketing. Users are encouraged to post reviews with photo swatches and video tutorials. It creates a community for beauty lovers to follow their favourite reviewers with similar preferences.
The platform holds the LIPS Best Cosmetics Award twice a year to showcase the highest-ranked products in makeup, skincare, and more.
In this year-end edition, LIPS revealed the most popular beauty products of the last 12 months. The results are based on the number of comments, likes, and saves each product has received from real users between October 22, 2021, and October 21, 2022. 928,988 reviews and 63,300 products were taken into consideration.
For the full list of winners, please visit LIPS’ website (Japanese only).
NEW GRANDPRIX
🥇 1st PLACE:
LUNASOL Eye Coloration
🥈 2nd PLACE:
Rom&nd Better Than Palette
🥉 3rd PLACE:
KATE Lip Monster
SKINCARE
CLEANSING BALM
🥇 1st PLACE:
Banila Co Clean It Zero Cleansing Balm Original
🥈 2nd PLACE:
ink Cleansing Balm
🥉 3rd PLACE:
Dove Sensitive Pore Care Makeup-Melt Cleansing Balm
CLEANSING OIL
🥇 1st PLACE:
Ma:nyo Pure Cleansing Oil
🥈 2nd PLACE:
Attenir Skin Clear Cleanse Oil (Aroma Type)
🥉 3rd PLACE:
Numbuzin Easy Peasy Cleansing Oil
CLEANSING FOAM
🥇 1st PLACE:
Kanebo Scrubbing Mud Wash
🥈 2nd PLACE:
Melano CC Deep Clear Enzyme Face Wash
🥉 3rd PLACE:
VT Cica Mild Foam Cleanser
LOTION/TONER
🥇 1st PLACE:
SK-II Facial Treatment Essence
🥈 2nd PLACE:
DECORTÉ Hydra Clarity Treatment Essence Water
SERUM
🥇 1st PLACE:
DECORTÉ Liposome Advanced Repair Serum
🥈 2nd PLACE:
Ma:nyo Galac Niacin 2.0 Essence
🥉 3rd PLACE:
Innisfree Retinol Cica Repair Ampoule
MOISTURISER MILK
🥇 1st PLACE:
Naturie Hatomugi Skin Conditioning Milk
🥉 3rd PLACE:
Dior Capture Totale Dreamskin Care & Protect
MOISTURISER CREAM
🥇 1st PLACE:
SAM’U PH Sensitive Cream
🥈 2nd PLACE:
VT Cica Cream
🥉 3rd PLACE:
Kiehl’s Ultra Facial Cream
ALL-IN-ONE
🥇 1st PLACE:
HappyLifeBio Hada Kirara
🥈 2nd PLACE:
AQUALABEL Special Gel Cream (White)
🥉 3rd PLACE:
Momo Puri Moisture Gel Cream
FACIAL OIL
🥇 1st PLACE:
Kiehl’s Midnight Recovery Concentrate
🥈 2nd PLACE:
NUXE Huile Prodigieuse
🥉 3rd PLACE:
DHC Olive Virgin Oil
SHEET MASK
🥇 1st PLACE:
VT Cica Daily Soothing Mask
🥈 2nd PLACE:
MEDIHEAL N.M.F. Aqua Ampoule Mask JEX
🥉 3rd PLACE:
MEDIHEAL Tea Tree Care Solution Ampoule Mask JEX
LIP CARE
🥇 1st PLACE:
CANMAKE Plump Lip Care Scrub
🥈 2nd PLACE:
Laneige Lip Sleeping Mask
🥉 3rd PLACE:
Dior Addict Lip Glow Balm
SUNSCREEN
🥇 1st PLACE:
SKIN AQUA Tone Up UV Essence
🥈 2nd PLACE:
Kanebo Veil of Day
🥉 3rd PLACE:
CANMAKE Mermaid Skin UV Gel
BASE MAKEUP
PRIMER
🥇 1st PLACE:
Paul & Joe Beauté Moisturising Foundation Primer
🥈 2nd PLACE:
Paul & Joe Beauté Protection Foundation Primer
3rd PLACE:
DECORTÉ Rosy Glowizer
LIQUID FOUNDATION
🥇 1st PLACE:
Dior Forever Skin Glow
🥈 2nd PLACE:
Shu Uemura Unlimited Foundation
3rd PLACE:
DECORTÉ Zen Fluid
CUSHION FOUNDATION
🥇 1st PLACE:
HERA Black Cushion
🥈 2nd PLACE:
Laneige Neo Cushion Matte
BB/CC CREAM
🥇 1st PLACE:
DECORTÉ Sun Shelter Tone Up CC
🥈 2nd PLACE:
CandyDoll Bright Pure Base CC
POWDER
🥇 1st PLACE:
DECORTÉ Face Powder
🥈 2nd PLACE:
NARS Light Reflecting Pressed Setting Powder
🥉 3rd PLACE:
Innisfree No-Sebum Moisture Powder
POWDER BLUSH
🥇 1st PLACE:
SUQQU Melting Powder Blush
🥈 2nd PLACE:
Clinique Cheek Pop
🥉 3rd PLACE:
ADDICTION The Blush Nuancer
HIGHLIGHTER
🥈 2nd PLACE:
Dior Backstage Glow Face Powder
🥉 3rd PLACE:
Clé de Peau Beauté Luminizing Face Enhancer
SHADING
🥇 1st PLACE:
CANMAKE Shading Powder
🥈 2nd PLACE:
Too Cool For School Artclass by Rodin Shading
🥉 3rd PLACE:
&be Contour Pen
LIP MAKEUP
LIPSTICK
🥇 1st PLACE:
KATE Lip Monster
🥈 2nd PLACE:
Chanel Rouge Coco Ultra Hydrating Lip Color
🥉 3rd PLACE:
Dior Addict Refillable Hydrating Shine Lipstick
LIP TINT
🥇 1st PLACE:
CEZANNE Watery Tint Lip
🥈 2nd PLACE:
A’pieu Juicy Pang Sparkling Tint
🥉 3rd PLACE:
rom&nd Dewy-Ful Water Tint
EYE MAKEUP
POWDER EYESHADOW
🥇 1st PLACE:
LUNASOL Eye Coloration
🥈 2nd PLACE:
Rom&nd Better Than Palette
🥉 3rd PLACE:
Dior Backstage Eye Palette
LIQUID EYELINER
🥇 1st PLACE:
D-UP Silky Liquid Eyeliner WP
🥈 2nd PLACE:
LUMIURGLAS Skill-less Liner
🥉 3rd PLACE:
CEZANNE Drawing Double Eyelid Liner
MASCARA
🥇 1st PLACE:
rom&nd Han All Fix Mascara
🥈 2nd PLACE:
D-UP Perfect Extension Mascara for Curl
🥉 3rd PLACE:
Mude Curling Mascara
BROWS
🥇 1st PLACE:
CEZANNE Nose & Eyebrow Powder
🥈 2nd PLACE:
KATE Designing Eyebrow 3D
🥉 3rd PLACE:
WHOMEE Eyebrow Powder
Translation: © 2022 RatzillaCosme™
Source: LIPS
