Founded in 1999, @cosme is Japan’s largest cosmetics and beauty website. It boasts a staggering 17 million monthly visits and a very loyal user base of Japanese women.
The website has revealed the results of @cosme The Best Cosmetics Awards 2023 Mid Year on June 8, 2023. It showcases the highest-ranked products of the last 6 months. The winners are determined mathematically based on the average number of reviews and points left by users from November 1, 2022, to April 30, 2023. 107,628 reviews and 3,727 were taken into consideration.
The website has a very powerful position in the Japanese market so beauty brands place great importance on the results. It is one of the most reliable representations of consumer trends in Japan due to @cosme’s unmatched ability to influence women’s decisions to purchase specific products.
Translation: © 2023 RatzillaCosme™