• Where to Buy?

    All the Japanese products listed in RatzillaCosme are not officially distributed outside of East Asia. Many major brands are widely distributed in Hong Kong, Taiwan, Malaysia, Singapore, and the Philippines — but, most remain Japan-exclusive.

    Some important things to note:

    • Japanese cosmetics made for the domestic market (i.e. Japan) do not have production nor expiration date printed. They are unnecessary in Japan since products are repackaged (and reformulated) on a near annual basis. If you see e-tailers listing them, they’re most likely lying!
    • To ensure freshness and authenticity, buy directly from Japan.
    • I only use official product names but be aware that many stockists do not follow official information so names can greatly vary.
    • Many major Japanese cosmetics brands reformulate their products for exporting to nearby countries, but keep the same packaging design and product name. They may appear identical but ingredients actually slightly differ.

    I strongly advise doing some research first before buying online! Otherwise, you might not get what you’re expecting — or worse, you might not even know it if you get an expired or the wrong product.


    Note of warning: RatzillaCosme provides information on Japanese cosmetics that are Japan-made for the domestic (Japanese) market only. Buyers beware!

    Name Location Other Info
    Alpha Beauty Store (eBay) Hong Kong  Shipping not included.
    Adambeauty Hong Kong Free worldwide shipping. US$2 registered mail charge per order.
    Bring Bling JP Japan Accept custom order.
    BoBoDave Hong Kong
    CT Taiwan (eBay) Taiwan
    Evecare US
    Gmarket Korea EMS shipping only.
    Good Dealer Hong Kong
    Hong Kong Beauty Store (eBay) Hong Kong
    Hong Kong Wai Beauty (eBay) Hong Kong
    Ichibankao Japan Free worldwide shipping.
    Japan Beauty Japan Free worldwide shipping.
    Japan Import (Amazon) Japan Free worldwide shipping.
    Japan-Subculture (Amazon) Japan Free worldwide shipping.
    Japan Variety Shop (eBay) Japan
    JPBabies Japan Free worldwide shipping on orders US$49+.
    JpMon.com Taiwan Non-English site (in Taiwanese).
    Juness Japan Shop (Amazon) Japan Free worldwide shipping.
    Lunatu UK Free worldwide shipping.
    MoguMogu Tokyo (Amazon) Japan Free worldwide shipping.
    PC Home Taiwan Non-English site (in Taiwanese). EMS shipping only.
    Rakuten Global Market Japan EMS/Airmail/SAL shipping depends on the individual stores.
    SamuraiJapan (Amazon) Japan  Free worldwide shipping.
    ShopJBP Japan Accept custom order.
    Tokyo Wink Japan
    VALUE’S JAPAN (Amazon)
    Japan Free worldwide shipping.


    • Skin Type(s):
    • Beauty SOS:
    • Ingredient(s):
    • Janice koh

      Hey have a look on this secure online platform to purchase japan product http://www.kupiku.com .

    • Peter Woo
    • Lucia Zhang

      Hey,me again.May i ask about Import tax and duty? I’ve shopped JPY16,778.is that need to pay the import tax?

      • http://www.ratzillacosme.com/ Ratzilla

        That depends on your country’s import regulations and law. Any applicable import duties, taxes, and charges are calculated when your package arrive at your countries’ customs — they aren’t included and they are the buyer’s responsibility.

        • Lucia Zhang

          many thanks for replying.

    • Lucia Zhang

      Hi,thanks for writing this article.May i ask how to shop on Rakuten Global Market?I am in the UK,and would like to buy Japanese products.Do I need register a forward shipping service before i shop on Rakuten?thank you。

      • http://www.ratzillacosme.com/ Ratzilla

        You don’t need a to use a forwarding shipping sevice for Rakuten Global Market (the one I linked in my site) — only for Rakuten Japan (in Japanese). Some key things to note:

        1) Its search function only works if you’re searching in Japanese. Typing in product names in English will give you little to no results.

        2) International shipping is calculated after the shop packaged and finalised your order. It is based on the overall weight of your entire package. After your order is confirmed, the shop will email you your shipping quote (sometimes take 1 day or 2) in which you have to reply to confirm before payment is charged.

        3) Default shipping via EMS. A small handful of shops do ship via Airmail or SAL upon request — if you don’t request, EMS will be used. I always specify which shipping method(s) are are available in my link.

        • Lucia Zhang

          Many thanks for replying.They are like different stores in mail,so all products that i needed have to be selected and shopped in one store?btw,which shipping method do you use/suggest when shop with Rakuten global? I’m in the UK

          • http://www.ratzillacosme.com/ Ratzilla

            Yes, if you want to pay 1 shipping fee.

            • Lucia Zhang

              Hey,I would like to buy many Japanese products on Rakuten Global. I’ve been searching those in some of stores from your links,it’s hardly find everything i want in one.Do you have one/two your mainly shopped and fully trusted store on Rakuten?plus.i’ve searched other online shops that you linked,it’s also no lucky.

            • http://www.ratzillacosme.com/ Ratzilla

              Depends on what you want to buy, it’s usually impossible to find a single shop that will have everything you want.

            • Lucia Zhang

              thanks for replying.do you have any suggestion store?how would i choice store?whether depends on their stars+reviews? the links/stores for each product that you provided are trustful,aren’t they?

              btw,why there are ‘fs04gm’ or fs03gm’showing on the title of some products?or it only show on my search

    • kiki

      Hi, Ratz. First of all, thanks for all your helpful advise ^~^ I purchased an lotion/serum on Rakuten Global Market last year. Since I like the product a lot, I purchased the same item again this year from another Rakuten Global Market store. Both stores have japanese addresses and contact information, and both were sent from japan using EMS. I also checked their stores on the japanese rakuten website. What worries me is that they some how feel little different on my skin (the smell and texture). Since it cost over $200 with shipping, I hope I am getting the real thing. Thanks!

      • http://www.ratzillacosme.com/ Ratzilla

        I’m assuming that was a high end brand, considering it costed over $200. It’s impossible to say without a lot more info. Could be reformulation (highend brands’s change in packaging tend to be even more subtle than budget ones), old stock, fake is possible as well for premium brands…

        • kiki

          It’s POLA BA lotion, and they don’t sell them in US. Both stores on rakuten are selling it the same price as the official website. I compared the packing of the two, they are exactly the same. For both stores, they have good rating on rakuten as well. I heard stories about people got fake products on rakuten. Since the packages are shipped directly from japan, and the people who shipped out the packages were japanese (on the package, it showed the senders’ name, which are japanese names), can I assume they are more likely to be the real product? I know that japan has very strict law about selling fakes.
          I am also considering trying package forwarding services or Japanese buying services (which a third person buy it for you and charge a fee). Do you have any suggestions? Thanks!

          • Grace

            I love Pola BA lotion. But I think a better place to get it is Pola’s international official website (www.polacosmetics.com.au). They ship internationally. If you are in US, shipping is free for orders over 150 AUD (about 115 USD I think)

    • Shea

      Hi, Ratz! Why isn’t imomoko.com included in the list of reputable websites who sell authentic products?

      • http://www.ratzillacosme.com/ Ratzilla

        I don’t know about their product authenticity, but I purposely left them out for the exact same reason as the international site I previously mentioned.

        • Shea

          Ah…gotcha 😉

    • Shea

      Hi, Ratz! Have you heard of the eBay seller fifa604 ? They run an online store called “The Best of Japan” and claim to be 100% authentic. They said they buy all their stock brand-new from authentic retailers in Japan and also from Rakuten. Is there any way to confirm this or am I just gonna have to take their word for it? :-/

      • http://www.ratzillacosme.com/ Ratzilla

        Actually yes. Ken, the owner of The Best of Japan has gotten in touch with me last year when he first opened his eBay store. That being said, I can’t vouch for his products’ authenticity as I have never seem them. There is no way to confirm. If he’s buying retail in Japan and from Rakuten to resell on eBay, might as well just buy directly from Rakuten yourself.

        • Shea

          Thanks for the quick reply, Ratz! Actually I went to Rakuten’s site but they didn’t have the Biore Bright sunscreen and The Best of Japan did, so I bought from them. It seems since the new packaging came out last month, many authentic sellers don’t have it yet – even Sasa.com doesn’t have it. Ken’s store was the only place I could find the new (March 2015) packaging. Thanks again!

          • http://www.ratzillacosme.com/ Ratzilla

            Sasa.com is hardly reputable but the 2015 formula has been available on Rakuten since the end of Feb. See its post here http://www.ratzillacosme.com/sun/biore-uv-perfect-bright-milk/

            • Shea

              Omg Sasa.com is not reputable??? I thought they were like one of the MOST reputable sites in the world for Asian sunscreens and skincare. Everything I’ve ever read about them on the internet has been positive. Do you know about any bad experiences with them or proof they are not authentic? Regarding Biore Bright on Rakuten, when you go to the website and do a search for “Biore Bright” absolutely nothing comes up. It says “0 search results.”

            • http://www.ratzillacosme.com/ Ratzilla

              Perhaps overseas but not in Hong Kong where Sasa is based. They were in the news in Hong Kong some terribly unethical business practices. My major beef with them isn’t really directly about authenticity though. I’ve written a post last year about this subject http://www.ratzillacosme.com/reviews/rant-day-thou-shall-not-steal/

              Rakuten in Japan-based and its search function only works if you’re searching for the product name in Japanese.

            • Shea

              LOL You’re funny! “Looks and sounds like Sasha” hahahaa

              But yeah that’s a shame people do that to you when you work so hard on your translations and information. I can’t tell you HOW many times I’ve been very grateful for your website because it’s the ONLY place that I have been able to find ingredients and info in English on certain products – sometimes even cosdna.com doesn’t have them. If people would just ask you or attribute it to you…all it takes a few little words… “ingredients and info by ratzillacosme.com”

              Well, thanks for the info and convo – much appreciated!

            • Shea

              Ratz, it’s me again :) While I’m here I wanted to ask you if you know anything about B&C Labs Clear Last Pore Cover Face Powder. It’s the compact pressed powder (not the loose powder). The item number is 107374603005 on “Sasha” lol. I can’t for the life of me find ingredients ANYwhere on the internet. I found the regular Clear Last powder on your site but I think this one is different. This one says “Pore Cover 4-in-1 Face Powder” on the compact. Do you think you could post the ingredients or at least the SPF and PA rating (if any)? Thanks again, Ratz.

            • http://www.ratzillacosme.com/ Ratzilla

              Do you have a link?

            • Shea
            • http://www.ratzillacosme.com/ Ratzilla
            • Shea

              You’re a gem, Ratz! Thanks so much! :)

    • Weiyee

      Recently I bought some mask from Japan.. Yes, there are no expire date … how long I’m gonna to use it ??

      • http://www.ratzillacosme.com/ Ratzilla

        That totally depends on the mask. New unopened, generally 2-3 years from the date it was manufactured. The large mutli-pack ones for daily use (not individually packaged) should be finished within 30 days once opened.

    • Stacy

      I recently found an online Korean store that sells a decent variety of brands and products. I just purchased a moisturizer set from Laneige from their website and so far the product seems great. I would recommend them and they deliver quickly too! Rokamore.com

    • Debbie

      Hi I wish to find some cosmetic made from japan such as DHC lip cream and Hipitch deep cleansing oil. Where can I find their supplier? I wish to get the wholesale.price.. I’m a newbie for this but wish to do this product for trading. Pls helo…

    • Jessica

      I am so lucky to find this website. Hope to see more posts about beauty product from you.

    • Jennifer Tanchiatco Ishigami

      Hi! If you have any products that you want from japan please let me know. I can assure you that they are really from there. it may take some time quite though since stocks will be via seafreight. thanks and have a good day!

      • Yunita

        i want use orbis foundation, but i dont know which one the best for use everday.. and the cleaning oil?? thanks

    • Felicia Y. Chang

      i always buy from Japan directly bcuz the ingrediates are different for other countries. Your websites is so helpful. Hope you can introduce/ review more Korean brands. thanks

    • mia

      hi as alpa beauty is based in hong kong can i trust that there products are from japan such as there hada labo and annesa shisiddo products?

      • http://www.ratzillacosme.com/ Ratzilla

        No. You can find everything in Hong Hong — fakes, long discontinued (a.k.a. expired) products, and genuine (China-made and Japan-made) products.

        Keep in mind that Rohto (producer of Hada Labo) and Shiseido (Anessa) both produce products specifically for the Chinese market. They are generally China-made and have completely different ingredients yet share very similar packaging to Japan’s version.

        • mia

          gosh so hard to choose i saw in one of your blogs showing the difference between a chinese biore sunscreen and the japanese version and they are so similar i could not tell the difference, i will buy from
          ichibankao as they are based in japan so hopefully they will be the japaness version, i want to buy the hada labo uv white gel spf 50 pa ++++ but its not sold in ichibanco , do you know of any japanese online store that i can buy it from that ship overseas

          • http://www.ratzillacosme.com/ Ratzilla

            The main difference is the language printed — if you can’t tell the difference between Japanese and Chinese, then it would be rather difficult.

            See here for info on the product in question http://www.ratzillacosme.com/skin/hada-labo-koi-gokujyun-uv-white-gel/ (the purchase links at the bottom is not working atm due to system update, but they should be back up in a day or 2).

            • mia

              ok thanks for your help love your site

            • amirah

              ok thanks do much you have been very helpful

    • kiko

      im so happy to see this!!thanks!!!

    • Sawasawa

      I bought more goodies off Rakuten several days ago, and got the Rakuten order confirmation email, but haven’t heard anything from the shop itself yet. It’s only been 3 days, which doesn’t sound very long, but I’ve bought from several stores and every time they all responded within a day/same day atleast saying something like, “we got your order, please check if its correct and we’ll send it out within blank many days.” Their lack of response made me think of Ichibankao and how they are on summer vacation. Is it normal for Rakuten sellers to take summer vacation off? They might have let me know somewhere along the ordering process, but I’ll never know since my Japanese is super limited. Basically, how long should I wait for them to contact me before I know if something’s “wrong”/I missed something important in Japanese?

      • http://www.ratzillacosme.com/ Ratzilla

        Most, if not all, vendors on Rakuten are actual physical stores in Japan — so, long summer vacation is highly unlikely. All correspondences are done within their business hours, which vary depending on the store (some opens till 5pm and close on the weekend) — depending your time difference and when your placed your order, 3 days wouldn’t be unusual. I would email them (in very simple English and quote your order #) if you haven’t heard anything in 5 business days (Japan time).

        • Sawasawa

          Cool great! You’ve been so much help to me, and I’ve totally fallen in love with some of the products I’ve found on your website, especially the sunscreens! Thanks again :]

    • Skye

      Hi! I found this website by chance. Can I just say you are a life-saver?!!! I am very new to the skincare market in Asia and I absolutely know nothing. THIS website has helped me so much in the last few days. THANK YOU THANK YOU THANK YOU!

      I have a question. I am looking to buy Biore UV Bright Face Milk. My problem is with shipping costs. I saw the products at yesstyle.com and I was wondering if it is trustworthy website. They had the Bright Face milk (http://www.yesstyle.com/en/kao-biore-uv-bright-face-milk-spf-50-pa-30ml/info.html/pid.1033325975) but it is in a different packaging. I believe it is the Chinese packaging. Should I be wary of this website?

      Thank you for your help

      • http://www.ratzillacosme.com/ Ratzilla

        I personally would not buy cosmetics from that that website because 1) everything is very marked up, you can find cheaper and fresher stock elsewhere and 2) their Japanese products are very old and most are the chinese version. I would not be comfortable using the Chinese version of cosmetics.

        My recommendation is always to buy cosmetics from their country of origin — buy Japanese cosmetics from a Japanese stockist.

        • Skye

          Thanks so much for replying! That will help me. I will definitely stay away.

    • sawasawa

      I’ve asked you about Rakuten before and wanted to thank you because I’ve bought some products from there that you’ve shown from @cosme on your website and have had pretty good experiences with the sellers so far. Even though I’ve had only good experiences, I’ve come across some sellers on there that sell things for a lot cheaper than other sellers, and cheaper than @cosme lists the price to be, should I be wary of those sellers? Especially when they have not very many reviews? Like http://global.rakuten.com/en/store/auc-speedup/item/4971710137811/ for example. There are 2 other sellers I found that are also selling that item for around the $40 range, but @cosme lists it at around $50. Is there a reason do you think? Like the product is expired maybe or the seller is fake?

      • http://www.ratzillacosme.com/ Ratzilla

        There’s official retail price (price listed in this site, @Cosme etc.) and the actual selling price. Pretty much all but the touristy stores in Japan offer 20-40% off retail price for beauty products due to very stiff competition. Unless you’re buying department store or imported brands, you rarely need to pay retail.

    • Coffee

      Thank you for the list! I see that you listed adambeauty.com as a reliable source. Do you have a positive opinion of them, and do they sell reputable/unexpired products? I am an international buyer and they seem to have the best rates of the majority of the stores I’ve seen, but I want to be sure I’m making the right choice.

      • http://www.ratzillacosme.com/ Ratzilla

        That’s simply a list of stockists, not my personal recommendations. I haven’t bought from any of the above listed aside from Rakuten Japan and Sasa. Most, if not all, of the non-Japan-based stockists have some old or expired products in their listing and double the Japan’s retail price (Adambeauty included).

        I would recommend paying very close to attention to the packaging (compare it to my site’s) — Japan cosmetics companies repackaged their products on a near annual basis.

        • Coffee

          Is there any reliable way to look for fakes, especially products like sunscreens? The sunscreen I want to purchase from adambeauty.com is in the 2014 packaging, which is promising, but I’m still nervous about being duped somwhow. It would be a nightmare to buy a sunscreen which advertises high UV protection and then get a fake or expired product which provides no protection at all.

          Are fake products obviously cheap-looking and terrible compared to the real thing?

          • http://www.ratzillacosme.com/ Ratzilla

            If you’re buying from a stockists that ship from Japan, the risk of fakes is minimal to none.

    • Lostin2space

      I like buying Japanese products but I find that shopping on the websites are enough to make me want to just shoot myself altogether :- Even the ones ratzilla recommended are pretty awful just in terms of how the websites work. I finally…FINALLY found some Fairy Drops mascara after searching for HOURS & I accidentally put 4 tubes of it in my cart & there was literally NO way to get it out…and I wasn’t about to buy $66.00 worth of one kind of mascara so after searching how to delete things out of my cart & never finding an option to do so I just had to abandon that site altogether. OMG come on my Asian friends…put some work into your websites so we English speaking folk can navigate them! If you want to market to US you really NEED to do this! Hire someone who speaks English to show you that your verbiage is off on your website because it is very unprofessional when you see that the language doesn’t even make sense & the appropriate buttons aren’t even on your website for people to use :-\ One of the websites didn’t even have a ‘search’ button…& I don’t know Japanese cosmetic brands…so that website was a waste! Someone just shoot me Pulleeeeeeeze!

    • I love Japan

      Just as an FYI, I specifically asked the Japanese Products Lover guy whether all of his Japanese products on eBay were made in a Japan with formulas specific to the japanese domestic market and received the evasive response “the item is made in a Japan”.

    • buy-from-japan

      we can buy and ship anything Japanese goods for you. Visit at http://www.buy-from-japan.com Also if you want any Japanese info, pls feel free to contact us.

    • toby

      theres a Canada Base asian cosmetic website call http://www.beautemart.ca Free SHipping and no custom fee for canadian. i usaully buy from sasa which is hk base, the custom fee almost higher than the products i bought……

    • Ko

      Thank you so much for this list!
      I usually order on adambeauty, sasa or alphabeautyuk, but now I want to see if I could find the same products at the reatil price, but it seems almost all rakuten shops only ship by EMS (I’m located in Europe) and it ends up being too expensive, do you know some sellers that can ship worldwide via Airmail?
      Thank you very much!

      • http://www.ratzillacosme.com/ Ratzilla

        I usually link to it in the bottom of my product info posts, if I can find the product on Rakuten. Most of the ones I link to will ship via SAL or Airmail (SAL is cheaper) if requested.

        • Sawasawa

          Thank you so much for this post! Before this I was looking around blindly to buy things and almost bought a bunch of things from your places to avoid list! Im sorry to ask, since I can tell you put so much work into your posts and website (which is greatly appreciated!), but when you post these links to Rakuten on the bottom of your product info posts, are they normally places you have bought from before, i.e. are they reliable/trustworthy? Just a little paranoid since hearing about Rakuten scams. Hope I didn’t offend. I really do love your website. Thank you so much again.

          • http://www.ratzillacosme.com/ Ratzilla

            Rakuten.com (is buy.com) is the one that had credit card fraud, which is completely different from global.rakuten.com/en. The latter is English site of http://www.rakuten.co.jp/, Japan’s biggest online mall. The majority of the vendors on Rakuten (Japan) site are actually physical stores (that you can go to). I’ve purchase from various vendors countless times, I’ve never had a problem. I generally links to ones that will deal with non-Japanese (a.k.a. foreign) customers and will ship via Airmail or SAL if requested, which are not many.

            • Sawasawa

              Thank you thank you so much. You have been so helpful! Ive been so excited to try out so many of the products on your site so this is great information. Thank you very much.

    • Francy

      Hello! Thanks for all the info! I LOVE ratzilla, it helped me to make a list (lol really long) of cosmetics to buy on my last trip to Japan! <3

      …But now that my products are slowly finishing I'm wondering if there is any retailer in Europe, since the Italian custom always makes big fuss when it cames to cosmetics/creams/makeups in general… and block every pack from asia/US with cosmetics :( sigh

      please help, I didn't find anything by now :(

    • Manli

      Thank you so much for giving us these super valuable information. Being here to browsing your website is almost the thing that I must to do on daily basis, and I absolutely have learned a lot from here. There is one thing though, have you ever experienced internet shopping from France, except from ebay? I mean, is there any website in France just like Rakuten in Japan that you know about? Thanks a lot!

    • foxiedixie

      Thank you so much for the information with enormous amount of details! I have a question regarding a Taiwan-based e-seller : https://mall.bgo.com.tw/new-site. Is this a trustworthy site according to your research and experience?

      • http://www.ratzillacosme.com/ Ratzilla

        I’ve never heard of them so I’m not sure. It seems like they ship outside of Taiwan via EMS only.

        • foxiedixie

          Oh I see. Many thanks!

    • SugarBang

      So informative. Ratzilla is a WEALTH of knowledge!!!

    • http://easttowestskincare.wordpress.com easttowestskincare

      My favorite is Ichibankao. Expensive, but fast and honest. Ichibankao also usually accepts orders of products that aren’t on their site.

      • http://www.ratzillacosme.com ratzilla

        That’s good to know. Judging from their (very marked up) price — some are 3 times the retail price, it seems like they buy at retail to resell.

    • Judith

      Are you sure what you say about Sasa? Everyone I know is completely happy with the products and service? Thank you.

      • http://www.ratzillacosme.com ratzilla

        The majority of the Japanese drugstores products on Sasa’s online store are quite old or the China-made version, judging by their product pics. Their actual retail stores in Hong Kong are better… but even then, a lot of of old stocks can be found. (Japanese cosemetics repackage/reformulate very frequently, many on a near annual basis, so you can easily tell how old a product is.)

    • alpha

      there is a really good site I found recently called blushmeup.com.au
      They serve Australia mainly, but I am very satisfied with their services, I receive the skincare and cosmetics on the next day!

      • Jennifer

        Thanks, just bought something from them. Surprisingly good, I receive all 5 items in the next day, and prices are competitive. Thanks :)

    • Tina

      Omg, thanks so much! I have been searching for a place to shop online that sold authentic japanese beauty products! You have saved me a bunch of time by providing this list, thanks again!

    • Heatehr

      Too true on the product production/expiration date thing. I order from Akinaistore.com. (I mostly order cosmetics, and sometime collagen powders). They are based out of Japan but all their English support seems pretty good. Cheers, thanks for the links!