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Best Pick: Kuramoto Bijin Komeyu Beauty Serum

Best Pick Kuramoto Bijin Komeyu Beauty Serum

I want to tell you about the not-so-new product by Kuramoto Bijinย โ€” the Komeyu Beauty Serum.ย If youโ€™re a RatzillaCosme regular reader, youโ€™ll have seen theirย products featured inย my Best Picks already. You may have even used their โ€œstarโ€ product, theย Komeyu (rice oil), which is one my all-time favourites.ย Kuramoto Bijinย (roughly translates to โ€œbeauties of the breweryโ€) is produced byย Tonoike Shuzouten, a renowned traditional sake brewery in Japan, and their products are beautifully put-together. They arenโ€™tย fancily fragranced or coloured and they come inย simple yet very aesthetically pleasing packaging.

Kuramoto Bijinโ€™s Komeyu Beauty Serumย containsย a blend of organic cold-pressed Japanese rice bran and germ oils.ย As well as more organic rice-derived ingredients โ€” Ginjo Sake, Rice Koji, Rice Bran Sterol,ย Gamma-Oryzanol, Ferulic Acid, Rice Bran, Hydrolyzed Rice, and Fermented Rice โ€” the formula is packed full of potent actives that naturally address drynessย and strengthen the skinโ€™s barrier as well as providing antioxidant protection. Collagen, Hyaluronic Acid, and Elastin to tackleย hydration. Itโ€™s free from added fragrance, alcohol, sulphates, and silicones as well.

The actualย visibleย results of this serum would be, you would think, slow to make themselves apparent. Protecting your skin against environmental damages is a bit of a long-term investment โ€” itโ€™s not until much later (years if your skin is still fairly young) that you reap the rewards.ย But actually the visible results were quite prompt: glowing skin that felt smooth, calm, and altogether tip-top.ย During dryย winter months, I liked the intense hit of moisture that it provided without making my relatively normal skin sticky or greasy. Now that Iโ€™m on my second bottle and itโ€™s near summer, I find itย to be nicely moisturising, so much so that Iโ€™ve skipped moisturiser and just go straight in with my SPF or whatever Iโ€™m using next.

Kuramoto Bijinโ€™s Komeyu Beauty Serumย is a brilliantย โ€œbasicโ€ serum โ€” it doesnโ€™t promise any overblown anti-ageing or dark spot-vanishing miracles โ€” it takes care of the skincare basics. But thisย actually stands up to serumsย that are multiple times the price, and Iโ€™ve found myself repeatedly reaching for it when I want something gentle and moisturising to apply after more aggressive chemical treatments or serums. You can find it, 30ml, online forย ยฅ1,944ย HEREย from Amazon Japan โ€” international shipping via AmazonGlobal.

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9 Comments on Best Pick: Kuramoto Bijin Komeyu Beauty Serum

  1. Ratzilla, do you know of any product similar to this one? I am so sad this one is gone and I loved it!!!!

  2. Thank you so much for featuring this serum. Iโ€™ve been using it everyday for 2 weeks and the fine lines under my eyes are almost gone. Love the smell too, so delicious and addictive, canโ€™t stop sniffing my palms after applying it xD

  3. Thanks for the review! Iโ€™m visiting Japan soon and would like to buy this. Where can find this brand?

  4. Thanks for the review!! I have one question โ€“ I have had this question for some time โ€“ doesnโ€™t rice ferment/sake contain ethanol? My skin is generally not too happy with ethanol. I have used alcohol-containing products on my face and generally Iโ€™m fine, but if I ever use a little rubbing alcohol on my legs or arms, I will end up having the whole area red for some time. Do you think I should try this product? Thank you! BTW, I purchased the Komeyu, and I really like it ๐Ÿ˜€

    • Yes and no. This contains Tonoike Shuzoutenโ€™s Ginjo Sanran sake which has 15% alcohol. Itโ€™s used as part of many other ingredients so itโ€™s further diluted. That being said, this is technically alcohol-free since it doesnโ€™t contains it as an added ingredient โ€” only ethanol is classified as โ€˜alcoholโ€™ in cosmetics ingredients.

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