Best Pick: Kuramoto Bijin Hakumai Ferment Milk

Best Pick Kuramoto Bijin Hakumai Ferment Milk

This packaging is the most interesting I’ve seen in a long while; the whole bottle has been designed to look exactly like a sake bottle — from the frosted, long-necked heavy glass bottle down to the simple label. I love the whole thing. It’s all very appropriate considering this is produced by a renowned traditional sake brewery! (It looks and feels so much like a sake bottle on hand that it carries not one but two red warning labels on the back, alerting you not to drink the content inside — just in case you missed the third one printed on the box!)

Best Pick Kuramoto Bijin Hakumai Ferment Milk (closeup).jpg

If you really don’t like sake then Kuramoto Bijin Hakumai Ferment Milk isn’t for you as it not only resembles, but it smells exactly like one too (albeit subtly). Actually this should come as absolutely no surprise to most of you, as sake has a very distinctive smell that can be overpowering — beauty products that are high in sake will always smell like one. For me, smelling like a drunkard for a few seconds very much adds to its appeal.

Packaging and scent aside, I do very much like this. Colour-wise, it looks exactly like nigorizake (sake that is coarsely filtered). Its texture is so light that it’s just like applying a refreshing Japanese lotion, yet it is so, so hydrating and nourishing! It does contain a high amount of rice bran oil, but it’s not at all heavy or greasy. In fact, Kuramoto Bijin suggest that this is a post-cleansing, all-in-one skincare step that can take the place of a lotion (a.k.a. softener), serum, and moisturiser. Personally, I use the Hakumai Ferment Milk as a regular moisturiser over my serum, or occasionally just on its own. It gives just enough moisture to make my normal- slightly combination skin generally plumper and livelier without leaving any sticky or greasy residue.

Best Pick Kuramoto Bijin Hakumai Ferment Milk (swatch)

How you choose to use it very much depends on your skin type and how many products you like to layer. It’s lightweight and quite universally suitable (unless your skin is sensitive or problem-prone!). If your skin is oily/combination but on the dehydrated side, this does the trick completely as a supercharged all-in-one. It’s packed full of organic rice-derived antioxidants and ingredients that help to retexturise the skin, reduce dark spots, repair UV damage, protect the skin, and improve the skin’s barrier function — all without added alcohol, fragrance, or silicones! If your skin is very dry then you may find that it isn’t hefty enough to cut the mustard, though this works fantastically well as a pre-moisturiser boost. I like to add a drop of the Kuramoto Bijin Komeyu (Rice Oil) to it as a nourishing booster if I have dry patches.

Kuramoto Bijin Hakumai Ferment Milk is beautifully put-together, and a great choice if you want a nourishing, all-round powerhouse that is very light in texture. Apply it as a moisturiser, a “post-cleansing, pre-moisturiser” step, or completely on its own. Just see you go! You can find it, 120ml,   eBay HERE for US$24.14+.

The content was written for RatzillaCosme.com. No paid/sponsored content. If you buy through links on this page, RatzillaCosme may earn a small commission.

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Mai Hân
Mai Hân
4 years ago

Hello beauty, I am preparing to come Japan to travel, could you tell me This product is sold in which store in big city like Tokyo or other places? Thanks for your sharing

Kate
Kate
4 years ago
Reply to  Ratzilla

No, I’ve never been using it as recommended in instruction)) so, no flaking no irritation.. I’m just asking is it still useful, if not used as prescribed?

Kate
Kate
4 years ago
Reply to  Ratzilla

I see.. I’ve read so many “peeling stories”, that I started to think its a required reaction. Good that now I know it’s not, thank you!

anoukaimee
anoukaimee
4 years ago

Between this and the Kiku-Masumune, which do you prefer? And is this worth the additional ¥¥¥ in your opinion? Thx

Cristina
Cristina
4 years ago

Hi Ratzilla, do you know by any chance if Kuramoto Bijin (Tonoike) is releasing a line of creams anytime soon? Regards!

Vik
Vik
5 years ago

Hey Ratzilla,
Quick question. On Rakuten, I saw a reference to a milky lotion variety (on the lotion’s listing,) but I am having a hard time figuring out which is which. That listing said that the milky lotion is “for everyday use,” even though I don’t see how this wouldn’t be. Any clarification would be welcome. Thanks!

Vik
Vik
5 years ago
Reply to  Ratzilla

So, your review is for the milk/milky lotion, right? Sorry about the dumb questions. I have recently made the mistake of getting the milky lotion from the Hada Labo HA 3D Retinol (whatever whatever) line, which turned out to be a great thing because I am absolutely in love with it; however, it doesn’t change the fact that I thought I was getting the lotion/toner. 🙂

Vik
Vik
5 years ago
Reply to  Ratzilla

Thank you!

Van Hoang
Van Hoang
5 years ago

Hey Ratzilla, I just came upon your site a while back, and I love all the reviews you have here. They have been very helpful to me. I just want to ask if there is any eye cream or serum that could help with dark circles or fine lines or anything like that? Thanks

Kate
Kate
4 years ago
Reply to  Ratzilla

“Pair that with regular use of a retinoid (OTC or Rx)” is that their names? did you write already about them? could you please give me the links or just say how to search.. I would like to start to use retinoids, would you recommend something?

Mish Yoona
Mish Yoona
5 years ago

Is this only available online, or can I find this in stores in Tokyo?

Anon
Anon
5 years ago
Reply to  Ratzilla

do you know which stores might carry it? I’ve tried Ainz&Tulpe already

Mish Yoona
Mish Yoona
5 years ago

Where can I find this?

Luna Chiara
Luna Chiara
6 years ago

Hi Ratzilla, I’m curious to know why you don’t think it’s suitable for sensitive and problem-prone skin types? I’m very interested in this, my skin is combo but quite sensitive and clog-prone.
Does this leave any stickiness on the skin or does it absorb completely?

Remi
Remi
6 years ago

This looks interesting. How does this compare to the Cosrx Galactomydes essence or the Missha one? since they use fermented ingredients as well.

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