Best Pick: 50 Megumi Morning UV Protection Cream SPF50+ PA++++


I initially dismissed the 50 Megumi Morning UV Protection Cream as “not for me” as it is aimed at drier, mature skin over 50. But this is a brilliant day cream that works perfectly for my normal-slightly dry skin. It’s a comprehensive all-rounder that is packed full of antioxidants and moisturising ingredients that would put many “anti-ageing” creams to shame.

Best Pick 50 Megumi Morning UV Protection Cream (tub)

Daily sun protection really is key for keeping the skin looking youthful and this daytime moisturiser with zinc oxide based SPF50+ PA++++ (PPD 16+) protection is more than adequate for a typical day. Added CoEnzyme Q10, hyaluronic acid, collagen (3 types), amino acids (8 of them!), squalane, vitamin C (2 types), vitamin E, and a truckload of oriental herbal extracts help further protect the skin from environmental stresses.

Best Best Pick 50 Megumi Morning UV Protection Cream (open)

I think this cream could easily be misconstrued — any hint of the words “mature” and “dry” and I instantly think that something will be very heavy and rich. This isn’t. Don’t get me wrong, it’s certainly not suitable for breakout-prone or oily skin, but it manages to be light and fast-absorbing with no greasy residue whilst having enough “oomph” to nourish dry skin. It also does a great job at prepping drier, tired skin before makeup application. Evenly smooth it on — don’t massage it in like you would do with other face creams (you’ll make the sun protection significantly less effective) — about 10 minutes before you start putting on your base makeup and it seems to create a smooth, very plumped-up base.

You can apply this over your usual moisturiser as a sunscreen, but this is a face cream with added sun protection (not a regular sunscreen) — unless you have skin as dry as the Sahara, I feel it works best with very minimal skincare products underneath.

You can find 50 Megumi Morning UV Protection Cream at Rakuten Global Market (HERE), it’s ¥1,291 (approx. US$11.38) for 90ml which I think is an excellent price!


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