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LIPS Best Cosme 2022 Mid-Year

LIPS Best Cosme 2022 Mid-Year

Launched in January 2017 by a Japanese startup, LIPS has quickly become one of Japan’s most popular online beauty platforms amongst Gen Z.

Its website gets over 8 million monthly visits and its app is one of the most downloaded apps in Japan.

Unlike other similar Japanese beauty platforms, LIPS emphasizes users and focuses on word-of-mouth marketing. Users are encouraged to post reviews with photo swatches and video tutorials. It creates a community for beauty lovers to follow their favourite reviewers with similar preferences. Some of the most popular users have over 20,000 followers.

LIPS demographic is predominately teenage girls and women early 20s.

source: LIPS

The platform holds the LIPS Best Cosme Award twice a year to showcase the highest-ranked products in makeup, skincare, and more.

In this mid-year edition, LIPS revealed the most popular beauty products of the last 6 months. The results are based on the number of comments, likes, and saves each product has received from real users between October 15, 2021, and April 17, 2022. 65,266 reviews and 4,829 products were taken into consideration.

For the full list of winners, please visit LIPS’ website (Japanese only).

CATEGORIES

‣ SKINCARE 
HAIR 

NEW GRANDPRIX

SKINCARE

MAKEUP REMOVER

FACE WASH

LOTION/TONER

SERUM

MOISTURISER MILK & CREAM

BALM & OIL

SHEET MASK

SUNSCREEN

FACE MAKEUP

PRIMER

LIQUID FOUNDATION

CUSHION FOUNDATION

🥇 1st PLACE:
&be Cushion Foundation

🥈 2nd PLACE:
TIRTIR Mask Fit Red Cushion

🥉 3rd PLACE:
fwee Cushion Glass

BB CREAM

POWDER

BLUSH

🥇 1st PLACE:
ADDICTION The Blush Nuancer

🥈 2nd PLACE:
ADDICTION The Blush Pearl

🥉 3rd PLACE:
SUQQU Melting Powder Blush

HIGHLIGHTER

🥇 1st PLACE:
Excel Draped Shimmer Glow

🥈 2nd PLACE:
&be Luminizing Powder

🥉 3rd PLACE:
aZTK N&D Pearl Highlight

LIP MAKEUP

LIP CARE

LIPSTICK

LIP TINT

🥇 1st PLACE:
rom&nd Dewy-Ful Water Tint

🥉 3rd PLACE:
CipiCipi KIRA Glossy Tint

EYE MAKEUP

POWDER EYESHADOW

EYELINER

MASCARA

BROWS

🥈 2nd PLACE:
&be Palette Eyebrow

🥉 3rd PLACE:
&be Eyebrow Mascara

HAIR

SHAMPOO & CONDITIONER

HAIR TREATMENT

HAIR OIL

Translation: © 2022 RatzillaCosme™
Source: LIPS

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