Launched in January 2017 by a Japanese startup, LIPSย has quickly become one of Japanโs most popular online beauty platforms amongst Gen Z.
Its website gets overย 8 million monthly visits and its app is one of the mostย downloaded apps in Japan.
Unlike other similar Japanese beauty platforms, LIPS emphasizes users and focuses on word-of-mouth marketing. Users areย encouraged to post reviews with photo swatches and video tutorials. It creates a community for beauty lovers to follow their favourite reviewers with similar preferences. Some of the most popular users haveย over 20,000 followers.
LIPS demographic is predominately teenage girls and women early 20s.
The platform holds the LIPS Best Cosme Awardย twice a year to showcase the highest-ranked products in makeup, skincare, and more.
In this mid-year edition, LIPS revealed the most popular beauty products of the last 6 months.ย The results are based on the numberย of comments, likes, and saves each product has received from real usersย between October 15, 2021, and April 17, 2022.ย 65,266 reviews and 4,829 products were taken into consideration.
For the full list of winners, please visit LIPSโ websiteย (Japanese only).
CATEGORIES
NEWย GRANDPRIX
๐ฅ 1stย PLACE:
rom&nd Han All Fix Mascara
๐ฅ 2nd PLACE:
JILL STUART Bloom Couture Eyes
๐ฅ 3rd PLACE:
rom&nd Dewy-Ful Water Tint
SKINCARE
MAKEUP REMOVER
๐ฅ 1stย PLACE:
CLAYGE Cleansing Balm Black
๐ฅ 2nd PLACE:
&honey Cleansing Balm Moist
๐ฅ 3rd PLACE:
&honey Cleansing Balm Clear
FACE WASH
๐ฅ 1stย PLACE:
Melano CC Deep Clear Enzyme Face Wash
๐ฅ 2nd PLACE:
SANA Namerakahonpo Moisture Face Wash NC
๐ฅ 3rd PLACE:
Kanebo Clarifying Powder Wash
LOTION/TONER
๐ฅ 1stย PLACE:
DECORTร Hydra Clarity Treatment Essence Water
๐ฅ 2nd PLACE:
Dior Capture Totale Intensive Essence Lotion
๐ฅ 3rd PLACE:
momo puri Moist Barrier Lotion
SERUM
๐ฅ 1stย PLACE:
Innisfree Retinol Cica Repair Ampoule
๐ฅ 2nd PLACE:
La Roche-Posay Effaclar Ultra-Concentrate Serum
๐ฅ 3rd PLACE:
CELASEEQ Double Deep Serum C
MOISTURISER MILK & CREAM
๐ฅ 1stย PLACE:
DECORTร Hydra Clarity Conditioning Treatment Softener
๐ฅ 2nd PLACE:
DECORTร Hydra Clarity Restorative Concentrate Cream
๐ฅ 3rd PLACE:
momo puri Moist Barrier Milk
BALM & OIL
๐ฅ 1stย PLACE:
Nature Republic Ampoule Balm Collagen
๐ฅ 2nd PLACE:
Nature Republic Ampoule Balm Vita C
๐ฅ 3rd PLACE:
Kanebo Dropping Oil
SHEET MASK
๐ฅ 1stย PLACE:
CLEAR TURN Pore Komachi Mask
๐ฅ 2nd PLACE:
B IDOL Routine Mask (Make Routine)
๐ฅ 3rd PLACE:
Hadabisei CHOI Facial Mask (Moist Care)
SUNSCREEN
๐ฅ 1stย PLACE:
Biore UV Aqua Rich Aqua Protect Lotion
๐ฅ 2nd PLACE:
ALLIE Chrono Beauty Tone Up UV
๐ฅ 3rd PLACE:
SUNCUT Light Up UV Essence
FACE MAKEUP
PRIMER
๐ฅ 1stย PLACE:
La Roche-Posay UVIDEA Athelios Tone-Up Clear
๐ฅ 2nd PLACE:
Ririmew Tone up Color Primer
3rd PLACE:
&be UV Primer
LIQUID FOUNDATION
๐ฅ 1stย PLACE:
Dior Forever Skin Glow
๐ฅ 2nd PLACE:
SUQQU The Liquid Foundation
3rd PLACE:
Dior Forever Clean Matte
CUSHION FOUNDATION
๐ฅ 1stย PLACE:
๏ผbe Cushion Foundation
๐ฅ 2nd PLACE:
TIRTIR Mask Fit Red Cushion
๐ฅ 3rd PLACE:
fwee Cushion Glass
BB CREAM
๐ฅ 1stย PLACE:
Dior Prestige Light-in-White Le Protecteur UV Minรฉral BB
๐ฅ 2nd PLACE:
MiMC BB Balm
๐ฅ 3rd PLACE:
BYUR Serumfit Fullcover Marble Pact
POWDER
๐ฅ 1stย PLACE:
Canmake Marshmallow Finish Powder ~Abloom~
๐ฅ 2nd PLACE:
excel Extra Rich Powder โ22
๐ฅ 3rd PLACE:
Milano Collection Face Up Powder 2022
BLUSH
๐ฅ 1stย PLACE:
ADDICTION The Blush Nuancer
๐ฅ 2nd PLACE:
ADDICTION The Blush Pearl
๐ฅ 3rd PLACE:
SUQQU Melting Powder Blush
HIGHLIGHTER
๐ฅ 1stย PLACE:
Excel Draped Shimmer Glow
๐ฅ 2nd PLACE:
&be Luminizing Powder
๐ฅ 3rd PLACE:
aZTK N&D Pearl Highlight
LIP MAKEUP
LIP CARE
๐ฅ 1stย PLACE:
Dior Addict Lip Maximizer Serum
๐ฅ 2nd PLACE:
Excel Lip Care Blur
๐ฅ 3rd PLACE:
Dolce & Gabbana Beauty Sheerlips Tinted Lip Balm
LIPSTICK
๐ฅ 1stย PLACE:
B IDOL Mutti Lip
๐ฅ 2nd PLACE:
Chanel No. 1 de Chanel Lip & Cheek Balm
๐ฅ 3rd PLACE:
Yves Saint Laurent Beaute Rouge Voluptรฉ Candy Glaze Lip Gloss
LIP TINT
๐ฅ 1stย PLACE:
rom&nd Dewy-Ful Water Tint
๐ฅ 2nd PLACE:
Peripera Ink Mood Glowy Tint
๐ฅ 3rd PLACE:
CipiCipi KIRA Glossy Tint
EYE MAKEUP
POWDER EYESHADOW
๐ฅ 1stย PLACE:
JILL STUART Bloom Couture Eyes
๐ฅ 2nd PLACE:
CEZANNE Beige Tone Eye Shadow
๐ฅ 3rd PLACE:
TOM FORD Eye Color Quad
EYELINER
๐ฅ 1stย PLACE:
msh LoveLiner Liquid Eyeliner R4
๐ฅ 2nd PLACE:
๏ผbe Liquid Eyeliner
๐ฅ 3rd PLACE:
Visรฉe Antique Pastel Liner
MASCARA
๐ฅ 1stย PLACE:
rom&nd Han All Fix Mascara
๐ฅ 2nd PLACE:
ettusais Eye Edition (Mascara Base) Warm Style
๐ฅ 3rd PLACE:
OPERA Coloring Mascara
BROWS
๐ฅ 1stย PLACE:
Maybelline Brow Ink Color Tint Duo
๐ฅ 2nd PLACE:
๏ผbe Palette Eyebrow
๐ฅ 3rd PLACE:
๏ผbe Eyebrow Mascara
HAIR
SHAMPOO & CONDITIONER
๐ฅ 1stย PLACE:
&honey Creamy EX Damage Repair Shampoo 1.0 / Treatment 2.0
๐ฅ 2nd PLACE:
Sleek by Sarasalon Balance Effect Shampoo / Treatment
HAIR TREATMENT
๐ฅ 1stย PLACE:
Sleek by Sarasalon Balance Effect Mask
๐ฅ 2nd PLACE:
&honey Creamy EX Damage Repair Hair Pack 1.5
๐ฅ 3rd PLACE:
Diane Be True Hair Pack Deep Repair
HAIR OIL
๐ฅ 1stย PLACE:
LโOreal Elseve Extraordinary Oil Airy Silk
๐ฅ 2nd PLACE:
Je lโaime iP Thalasso Repair Illuminate Hair Oil
๐ฅ 3rd PLACE:
&honey Creamy EX Damage Repair Hair Oil 3.0
Translation: ยฉ 2022 RatzillaCosmeโข
Source: LIPS
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