Let me explain what this product is for before I get on with the review. Shiseido MA CHERIE Perfect Shower is not a leave-in hair conditioning spray, heat-protectant, or hair fragrance — it is a neguse (pronounced “neh-gu-seh”) spray, a very Japan-specific product. (Neguse means “bed hair” in Japanese.)
Most, if not all, Japanese shower and bathe once a day in the evening. (Why would anyone want to get into bed with trace of dirt on their bodies?) This, of course, comes with its cost as hair often end up with odd kinks in the morning (a.k.a. bed hair). In image-conscious Japan, cosmetic companies long came up with a product that can quickly and easily fix this common problem — the neguse, or bed hair, spray. Just lightly spray onto problem section(s) then use your hands or a brush to smooth out hair. Let dry naturally (takes a few minutes at most) or give hair a quick blast with a hair dryer, and voilà, bed hair gone — at least that’s the idea.
I put in a lot of effort into creating the slightly messy, bed hair look on my naturally smooth, sleek, semi-straight hair so I’ve never taken a glance at neguse sprays — that is, until beginning of this year. I got some brow-skimming fringe put in (first time in more than a decade!) and no matter what I do, they always look ridiculous in the morning — completely flatten on one side with kinks all over the place. Wetting the entire section and restyling work well, but that honestly too tedious to do every morning.
I haven’t previously tested a lot of neguse sprays, but the ones I did try weighed down my hair. They might work fantastically at smoothing typical thick, coarse Asian hair, but they just make my normal (but still Asian) hair look and feel unwashed — oily, limp, and flat. MA CHERIE Perfect Shower (Sara-sara type), however, does exactly what it promises to do without making hair feels coated. It’s very light, so perfect for slightly oily hair like mine, but also moisturising, so great if your hair is also coloured or a little damaged.
I wash my hair at night. In the morning, I just lightly spray it onto my fringe (or any problem sections) and finger-comb through the hair several times in the direction I want the fringe to fall. Once it dries, hair style is not only “reset” to pre-bed condition, but it also makes hair shinier, smoother, and static-free.
I love this spray — I’m on my third bottle! It is definitely right up there with my most favourite beauty products! If you wash and style your hair in the morning, neguse sprays would be no use to you. But if you’re looking for a quick and easy bed hair fixer, The Shiseido MA CHERIE Perfect Shower, specifically Sara-sara (Smooth) type, is an excellent one to try out.
The 250ml bottlle is US$ from Amazon.com (HERE).