• Where to Buy?

    All the Japanese products listed in RatzillaCosme are not distributed outside of East Asia. If you live outside of these countries, you will have to buy online. Many major brands are widely distributed in Hong Kong and Taiwan with some being available to Malaysia and Singapore — but, most remain Japan-exclusive.

    Some important things to note:

    • Japanese cosmetics made for the domestic market (i.e. Japan) do not have production nor expiration date printed. They are unnecessary in Japan since products are repackaged (and reformulated) on a near annual basis. If you see e-tailers listing them, they’re most likely lying!
    • To ensure freshness and authenticity, buy directly from Japan.
    • I only use official product names but be aware that many stockists (especially the ones based in Hong Kong) do not follow official information so names can greatly vary.
    • Many major Japanese cosmetics brands reformulate their products for exporting to nearby countries, but keep the same packaging design and product name. They may appear identical but ingredients actually slightly differ.

    I strongly advise doing some research first before buying online! Otherwise, you might not get what you’re expecting — or worse, you might not even know it if you get an expired or the wrong product.


    Note of warning: RatzillaCosme provides information on Japanese cosmetics that are Japan-made for the domestic (Japanese) market only. Buyers beware!

    Alpha Beauty Store (ebay store) — Hong Kong-Based – Shipping not included.
    Adambeauty — Hong Kong-Based – Free international shipping but there is a mandatory $2 USD registered postage fee for each order.
    Asian Fashion City — Australia-Based – Shipping not included.
    Bring Bling JP — Japan-Based - Shipping not included *Will do custom order*
    BoBoDave — Hong Kong-Based - Shipping not included and it is charged separately. Some items have free shipping.
    CT Taiwan (ebay store) — Taiwan-Based – Free international shipping.
    Evecare — US-Based – Shipping not included. Free US ground shipping over $49.99 USD.
    Good Dealer — Hong Kong-Based – Shipping not included and charged according to weight.
    Hong Kong Beauty Store (ebay store) — Hong Hong-Based – Free shipping on some items.
    Hong Kong Wai Beauty (ebay store) — Hong Kong-Based
    Ichibankao — Japan-Based – Free  international shipping via regular airmail.
    Japan Beauty — Japan-Based – Free international shipping via regular airmail.
    Japan Variety Shop (ebay store) — Based in Japan.
    Lunatu — UK-Based – Free international shipping via regular airmail.
    Makeup Celebrity — Japan-Based - Free international shipping via regular airmail.
    Pretty & Cute — US-Based – Shipping not included.
    ShopJBP — Japan-based – Shipping not included. *Will do custom order*
    Tokyo Wink — Hong Kong-Based - Shipping not included.


    They generally have much larger selection and far better prices (no mark-ups) but placing an order can be complicated if you do not know the language.

    Rakuten Global Market — in Japanese (with some English). *EMS/Airmail/SAL available depending on the store*
    JpMon.com — in Chinese (Taiwanese) only.
    Gmarket  — in Korean (with miminal English). *EMS shipping only*
    PC Home — in Chinese (Taiwanese) only. *EMS shipping only.*

    • Skin Type(s):
    • Beauty SOS:
    • Ingredient(s):
    • Weiyee

      Recently I bought some mask from Japan.. Yes, there are no expire date … how long I’m gonna to use it ??

      • http://www.ratzillacosme.com/ Ratzilla

        That totally depends on the mask. New unopened, generally 2-3 years from the date it was manufactured. The large mutli-pack ones for daily use (not individually packaged) should be finished within 30 days once opened.

    • Stacy

      I recently found an online Korean store that sells a decent variety of brands and products. I just purchased a moisturizer set from Laneige from their website and so far the product seems great. I would recommend them and they deliver quickly too! Rokamore.com

    • Debbie

      Hi I wish to find some cosmetic made from japan such as DHC lip cream and Hipitch deep cleansing oil. Where can I find their supplier? I wish to get the wholesale.price.. I’m a newbie for this but wish to do this product for trading. Pls helo…

    • Jessica

      I am so lucky to find this website. Hope to see more posts about beauty product from you.

    • Jennifer Tanchiatco Ishigami

      Hi! If you have any products that you want from japan please let me know. I can assure you that they are really from there. it may take some time quite though since stocks will be via seafreight. thanks and have a good day!

      • Yunita

        i want use orbis foundation, but i dont know which one the best for use everday.. and the cleaning oil?? thanks

    • Felicia Y. Chang

      i always buy from Japan directly bcuz the ingrediates are different for other countries. Your websites is so helpful. Hope you can introduce/ review more Korean brands. thanks

    • mia

      hi as alpa beauty is based in hong kong can i trust that there products are from japan such as there hada labo and annesa shisiddo products?

      • http://www.ratzillacosme.com/ Ratzilla

        No. You can find everything in Hong Hong — fakes, long discontinued (a.k.a. expired) products, and genuine (China-made and Japan-made) products.

        Keep in mind that Rohto (producer of Hada Labo) and Shiseido (Anessa) both produce products specifically for the Chinese market. They are generally China-made and have completely different ingredients yet share very similar packaging to Japan’s version.

        • mia

          gosh so hard to choose i saw in one of your blogs showing the difference between a chinese biore sunscreen and the japanese version and they are so similar i could not tell the difference, i will buy from
          ichibankao as they are based in japan so hopefully they will be the japaness version, i want to buy the hada labo uv white gel spf 50 pa ++++ but its not sold in ichibanco , do you know of any japanese online store that i can buy it from that ship overseas

          • http://www.ratzillacosme.com/ Ratzilla

            The main difference is the language printed — if you can’t tell the difference between Japanese and Chinese, then it would be rather difficult.

            See here for info on the product in question http://www.ratzillacosme.com/skin/hada-labo-koi-gokujyun-uv-white-gel/ (the purchase links at the bottom is not working atm due to system update, but they should be back up in a day or 2).

            • mia

              ok thanks for your help love your site

            • amirah

              ok thanks do much you have been very helpful

    • kiko

      im so happy to see this!!thanks!!!

    • Sawasawa

      I bought more goodies off Rakuten several days ago, and got the Rakuten order confirmation email, but haven’t heard anything from the shop itself yet. It’s only been 3 days, which doesn’t sound very long, but I’ve bought from several stores and every time they all responded within a day/same day atleast saying something like, “we got your order, please check if its correct and we’ll send it out within blank many days.” Their lack of response made me think of Ichibankao and how they are on summer vacation. Is it normal for Rakuten sellers to take summer vacation off? They might have let me know somewhere along the ordering process, but I’ll never know since my Japanese is super limited. Basically, how long should I wait for them to contact me before I know if something’s “wrong”/I missed something important in Japanese?

      • http://www.ratzillacosme.com/ Ratzilla

        Most, if not all, vendors on Rakuten are actual physical stores in Japan — so, long summer vacation is highly unlikely. All correspondences are done within their business hours, which vary depending on the store (some opens till 5pm and close on the weekend) — depending your time difference and when your placed your order, 3 days wouldn’t be unusual. I would email them (in very simple English and quote your order #) if you haven’t heard anything in 5 business days (Japan time).

        • Sawasawa

          Cool great! You’ve been so much help to me, and I’ve totally fallen in love with some of the products I’ve found on your website, especially the sunscreens! Thanks again :]

    • Skye

      Hi! I found this website by chance. Can I just say you are a life-saver?!!! I am very new to the skincare market in Asia and I absolutely know nothing. THIS website has helped me so much in the last few days. THANK YOU THANK YOU THANK YOU!

      I have a question. I am looking to buy Biore UV Bright Face Milk. My problem is with shipping costs. I saw the products at yesstyle.com and I was wondering if it is trustworthy website. They had the Bright Face milk (http://www.yesstyle.com/en/kao-biore-uv-bright-face-milk-spf-50-pa-30ml/info.html/pid.1033325975) but it is in a different packaging. I believe it is the Chinese packaging. Should I be wary of this website?

      Thank you for your help

      • http://www.ratzillacosme.com/ Ratzilla

        I personally would not buy cosmetics from that that website because 1) everything is very marked up, you can find cheaper and fresher stock elsewhere and 2) their Japanese products are very old and most are the chinese version. I would not be comfortable using the Chinese version of cosmetics.

        My recommendation is always to buy cosmetics from their country of origin — buy Japanese cosmetics from a Japanese stockist.

        • Skye

          Thanks so much for replying! That will help me. I will definitely stay away.

    • sawasawa

      I’ve asked you about Rakuten before and wanted to thank you because I’ve bought some products from there that you’ve shown from @cosme on your website and have had pretty good experiences with the sellers so far. Even though I’ve had only good experiences, I’ve come across some sellers on there that sell things for a lot cheaper than other sellers, and cheaper than @cosme lists the price to be, should I be wary of those sellers? Especially when they have not very many reviews? Like http://global.rakuten.com/en/store/auc-speedup/item/4971710137811/ for example. There are 2 other sellers I found that are also selling that item for around the $40 range, but @cosme lists it at around $50. Is there a reason do you think? Like the product is expired maybe or the seller is fake?

      • http://www.ratzillacosme.com/ Ratzilla

        There’s official retail price (price listed in this site, @Cosme etc.) and the actual selling price. Pretty much all but the touristy stores in Japan offer 20-40% off retail price for beauty products due to very stiff competition. Unless you’re buying department store or imported brands, you rarely need to pay retail.

    • Coffee

      Thank you for the list! I see that you listed adambeauty.com as a reliable source. Do you have a positive opinion of them, and do they sell reputable/unexpired products? I am an international buyer and they seem to have the best rates of the majority of the stores I’ve seen, but I want to be sure I’m making the right choice.

      • http://www.ratzillacosme.com/ Ratzilla

        That’s simply a list of stockists, not my personal recommendations. I haven’t bought from any of the above listed aside from Rakuten Japan and Sasa. Most, if not all, of the non-Japan-based stockists have some old or expired products in their listing and double the Japan’s retail price (Adambeauty included).

        I would recommend paying very close to attention to the packaging (compare it to my site’s) — Japan cosmetics companies repackaged their products on a near annual basis.

        • Coffee

          Is there any reliable way to look for fakes, especially products like sunscreens? The sunscreen I want to purchase from adambeauty.com is in the 2014 packaging, which is promising, but I’m still nervous about being duped somwhow. It would be a nightmare to buy a sunscreen which advertises high UV protection and then get a fake or expired product which provides no protection at all.

          Are fake products obviously cheap-looking and terrible compared to the real thing?

          • http://www.ratzillacosme.com/ Ratzilla

            If you’re buying from a stockists that ship from Japan, the risk of fakes is minimal to none.

    • Lostin2space

      I like buying Japanese products but I find that shopping on the websites are enough to make me want to just shoot myself altogether :- Even the ones ratzilla recommended are pretty awful just in terms of how the websites work. I finally…FINALLY found some Fairy Drops mascara after searching for HOURS & I accidentally put 4 tubes of it in my cart & there was literally NO way to get it out…and I wasn’t about to buy $66.00 worth of one kind of mascara so after searching how to delete things out of my cart & never finding an option to do so I just had to abandon that site altogether. OMG come on my Asian friends…put some work into your websites so we English speaking folk can navigate them! If you want to market to US you really NEED to do this! Hire someone who speaks English to show you that your verbiage is off on your website because it is very unprofessional when you see that the language doesn’t even make sense & the appropriate buttons aren’t even on your website for people to use :-\ One of the websites didn’t even have a ‘search’ button…& I don’t know Japanese cosmetic brands…so that website was a waste! Someone just shoot me Pulleeeeeeeze!

    • I love Japan

      Just as an FYI, I specifically asked the Japanese Products Lover guy whether all of his Japanese products on eBay were made in a Japan with formulas specific to the japanese domestic market and received the evasive response “the item is made in a Japan”.

    • buy-from-japan

      we can buy and ship anything Japanese goods for you. Visit at http://www.buy-from-japan.com Also if you want any Japanese info, pls feel free to contact us.

    • toby

      theres a Canada Base asian cosmetic website call http://www.beautemart.ca Free SHipping and no custom fee for canadian. i usaully buy from sasa which is hk base, the custom fee almost higher than the products i bought……

    • Ko

      Thank you so much for this list!
      I usually order on adambeauty, sasa or alphabeautyuk, but now I want to see if I could find the same products at the reatil price, but it seems almost all rakuten shops only ship by EMS (I’m located in Europe) and it ends up being too expensive, do you know some sellers that can ship worldwide via Airmail?
      Thank you very much!

      • http://www.ratzillacosme.com/ Ratzilla

        I usually link to it in the bottom of my product info posts, if I can find the product on Rakuten. Most of the ones I link to will ship via SAL or Airmail (SAL is cheaper) if requested.

        • Sawasawa

          Thank you so much for this post! Before this I was looking around blindly to buy things and almost bought a bunch of things from your places to avoid list! Im sorry to ask, since I can tell you put so much work into your posts and website (which is greatly appreciated!), but when you post these links to Rakuten on the bottom of your product info posts, are they normally places you have bought from before, i.e. are they reliable/trustworthy? Just a little paranoid since hearing about Rakuten scams. Hope I didn’t offend. I really do love your website. Thank you so much again.

          • http://www.ratzillacosme.com/ Ratzilla

            Rakuten.com (is buy.com) is the one that had credit card fraud, which is completely different from global.rakuten.com/en. The latter is English site of http://www.rakuten.co.jp/, Japan’s biggest online mall. The majority of the vendors on Rakuten (Japan) site are actually physical stores (that you can go to). I’ve purchase from various vendors countless times, I’ve never had a problem. I generally links to ones that will deal with non-Japanese (a.k.a. foreign) customers and will ship via Airmail or SAL if requested, which are not many.

            • Sawasawa

              Thank you thank you so much. You have been so helpful! Ive been so excited to try out so many of the products on your site so this is great information. Thank you very much.

    • Francy

      Hello! Thanks for all the info! I LOVE ratzilla, it helped me to make a list (lol really long) of cosmetics to buy on my last trip to Japan! <3

      …But now that my products are slowly finishing I'm wondering if there is any retailer in Europe, since the Italian custom always makes big fuss when it cames to cosmetics/creams/makeups in general… and block every pack from asia/US with cosmetics :( sigh

      please help, I didn't find anything by now :(

    • Manli

      Thank you so much for giving us these super valuable information. Being here to browsing your website is almost the thing that I must to do on daily basis, and I absolutely have learned a lot from here. There is one thing though, have you ever experienced internet shopping from France, except from ebay? I mean, is there any website in France just like Rakuten in Japan that you know about? Thanks a lot!

    • foxiedixie

      Thank you so much for the information with enormous amount of details! I have a question regarding a Taiwan-based e-seller : https://mall.bgo.com.tw/new-site. Is this a trustworthy site according to your research and experience?

      • http://www.ratzillacosme.com/ Ratzilla

        I’ve never heard of them so I’m not sure. It seems like they ship outside of Taiwan via EMS only.

        • foxiedixie

          Oh I see. Many thanks!

    • SugarBang

      So informative. Ratzilla is a WEALTH of knowledge!!!

    • http://easttowestskincare.wordpress.com easttowestskincare

      My favorite is Ichibankao. Expensive, but fast and honest. Ichibankao also usually accepts orders of products that aren’t on their site.

      • http://www.ratzillacosme.com ratzilla

        That’s good to know. Judging from their (very marked up) price — some are 3 times the retail price, it seems like they buy at retail to resell.

    • Judith

      Are you sure what you say about Sasa? Everyone I know is completely happy with the products and service? Thank you.

      • http://www.ratzillacosme.com ratzilla

        The majority of the Japanese drugstores products on Sasa’s online store are quite old or the China-made version, judging by their product pics. Their actual retail stores in Hong Kong are better… but even then, a lot of of old stocks can be found. (Japanese cosemetics repackage/reformulate very frequently, many on a near annual basis, so you can easily tell how old a product is.)

    • alpha

      there is a really good site I found recently called blushmeup.com.au
      They serve Australia mainly, but I am very satisfied with their services, I receive the skincare and cosmetics on the next day!

      • Jennifer

        Thanks, just bought something from them. Surprisingly good, I receive all 5 items in the next day, and prices are competitive. Thanks :)

    • Tina

      Omg, thanks so much! I have been searching for a place to shop online that sold authentic japanese beauty products! You have saved me a bunch of time by providing this list, thanks again!

    • Heatehr

      Too true on the product production/expiration date thing. I order from Akinaistore.com. (I mostly order cosmetics, and sometime collagen powders). They are based out of Japan but all their English support seems pretty good. Cheers, thanks for the links!